
Marketing Campaign Specialist
Are you a driven and creative marketer with a passion for developing successful campaigns? Do you thrive in a fast-paced and dynamic environment? If so, Yardi is looking for a Marketing Campaign Specialist to join our team! As a leading real estate software company, we are seeking a motivated individual to help us develop and execute innovative marketing campaigns that drive customer engagement and business growth. If you have a strong background in marketing, a strategic mindset, and a desire to make an impact, we want to hear from you!
- Develop and execute successful marketing campaigns that align with company goals and objectives.
- Collaborate with cross-functional teams to identify target audiences, messaging, and channels for campaigns.
- Conduct market research and analysis to identify trends, opportunities, and best practices for campaign development.
- Create compelling and creative campaign content, including copy, graphics, and videos.
- Monitor campaign performance and make data-driven adjustments to optimize results.
- Manage campaign budgets and timelines to ensure on-time and on-budget delivery.
- Stay up-to-date on industry trends, competitive landscape, and customer needs to inform campaign strategies.
- Work closely with sales teams to ensure campaigns support lead generation and customer acquisition goals.
- Utilize marketing automation tools and platforms to execute campaigns and track performance.
- Continuously evaluate and improve campaign processes and procedures to increase efficiency and effectiveness.
- Collaborate with external partners, agencies, and vendors to support campaign development and execution.
- Provide regular updates and reports on campaign performance, including insights and recommendations for improvement.
- Support the development of marketing collateral and materials for campaigns.
- Adhere to brand guidelines and ensure consistency across all campaign materials.
- Act as a brand ambassador and effectively communicate the company's mission, values, and offerings through campaigns.
Bachelor's Degree In Marketing, Advertising, Or A Related Field
Minimum Of 2-3 Years Experience In Marketing Campaign Management Or Digital Marketing
Proficiency In Marketing Software And Platforms Such As Google Analytics, Hubspot, And Salesforce
Strong Analytical Skills And Ability To Interpret Data And Make Data-Driven Decisions
Excellent Communication And Project Management Skills, With The Ability To Collaborate With Cross-Functional Teams And Manage Multiple Campaigns Simultaneously.
Lead Generation
Content Creation
Digital Marketing
Social media management
SEO/SEM
Email Marketing
Market analysis
Creative Thinking
Campaign Tracking
Campaign planning
Branding Expertise
Communication
Conflict Resolution
Customer Service
Emotional Intelligence
Leadership
Time management
creativity
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Marketing Campaign Specialist in Santa Barbara, CA, USA is $55,000-$75,000 per year. However, this can vary depending on factors such as years of experience, education level, and specific job responsibilities.
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