Digital Marketing Manager, YUP

Are you passionate about using digital platforms to drive engagement and brand awareness? Are you driven by analytics and data to optimize marketing strategies? If so, we have an exciting opportunity for you! Yale University is seeking a highly skilled and experienced Digital Marketing Manager to join our team and elevate our online presence for YUP, Yale University Press. In this role, you will have the opportunity to develop and implement innovative digital marketing campaigns while collaborating with a talented team of professionals. We are looking for a creative, results-driven individual with exceptional communication and analytical skills. If this sounds like the perfect opportunity for you, we encourage you to apply today and join our prestigious institution!

1. Develop and implement digital marketing strategies to increase brand awareness and drive engagement for YUP, Yale University Press.
2. Utilize analytics and data to optimize marketing campaigns and measure their success.
3. Collaborate with cross-functional teams to ensure alignment and effectiveness of digital marketing efforts.
4. Stay updated on industry trends and best practices to continuously improve digital marketing initiatives.
5. Manage and maintain the Yale University Press website, ensuring it is up-to-date and user-friendly.
6. Create and manage digital advertising campaigns, including PPC, display, and social media advertising.
7. Monitor and analyze website traffic and user behavior to identify opportunities for improvement.
8. Produce and distribute engaging and informative content across various digital platforms.
9. Collaborate with external vendors and agencies to execute digital marketing campaigns.
10. Manage budget and allocate resources effectively to achieve marketing objectives.
11. Develop and maintain relationships with key stakeholders and partners to enhance the YUP brand.
12. Utilize email marketing and automation tools to drive lead generation and nurture customer relationships.
13. Monitor and respond to online reviews and feedback, ensuring a positive online reputation for YUP.
14. Provide regular reports and updates on digital marketing performance to key stakeholders.
15. Stay informed on industry and platform updates, making recommendations for incorporating new strategies and tools into marketing efforts.

According to JobzMall, the average salary range for a Digital Marketing Manager, YUP in New Haven, CT 06511, USA is approximately $60,000 to $90,000 per year. This can vary depending on the specific company, experience level, and other factors. Some companies may offer higher salaries for more experienced candidates or those with specialized skills, while others may offer lower salaries for entry-level positions. It is important to research the specific company and job requirements to get a better understanding of the salary range for this role in the New Haven, CT area.

Yale University is a private Ivy League research university in New Haven, Connecticut. Founded in 1701, it is the third-oldest institution of higher education in the United States and one of the nine Colonial Colleges chartered before the American Revolution. Yale is ranked as one of the top universities in the world.