
Marketing Lead – Buyer Experience
Welcome to Wipro, a leading global information technology, consulting and business process services company. We are currently seeking a dynamic and experienced Marketing Lead to join our team and enhance the buyer experience for our clients. In this role, you will be responsible for developing and executing marketing strategies to drive customer engagement and loyalty. To excel in this position, you must have a strong understanding of buyer behavior and possess exceptional communication and leadership skills. If you are passionate about creating impactful marketing campaigns and have a proven track record of driving results, we encourage you to apply for this exciting opportunity.
- Develop and execute marketing strategies to drive customer engagement and loyalty.
- Conduct market research to gain insights into buyer behavior and preferences.
- Create impactful marketing campaigns to promote Wipro's services and solutions.
- Utilize various marketing channels such as digital, social media, events, and traditional advertising to reach target audiences.
- Collaborate with cross-functional teams to ensure alignment and consistency in messaging and branding.
- Lead and mentor a team of marketing professionals to achieve departmental goals and objectives.
- Monitor and analyze campaign performance and provide insights and recommendations for improvement.
- Stay updated on industry trends and best practices to continuously improve marketing efforts.
- Build and maintain relationships with key stakeholders and clients to enhance the buyer experience.
- Prepare and present reports on marketing activities and their impact on business goals.
- Manage marketing budgets and allocate resources effectively to maximize ROI.
- Work closely with sales teams to support lead generation and conversion efforts.
- Maintain Wipro's brand standards and ensure all marketing materials are consistent and aligned with the company's values.
- Continuously evaluate and optimize marketing strategies to drive results and meet business objectives.
- Represent Wipro at industry events and conferences to network and promote the company's brand and offerings.
Bachelor's Degree In Marketing Or Related Field - A Strong Educational Background In Marketing Is Essential For A Marketing Lead - Buyer Experience At Wipro. This Qualification Will Ensure A Solid Foundation In Marketing Principles And Strategies.
Minimum Of 5 Years Of Experience In Marketing - Wipro Is Looking For Candidates Who Have A Proven Track Record In The Field Of Marketing. A Minimum Of 5 Years Of Experience In A Marketing Role Is Necessary To Demonstrate The Required Skills And Knowledge.
Expertise In Customer Experience And Buyer Journey Mapping - As A Marketing Lead - Buyer Experience, It Is Important To Have A Deep Understanding Of Customer Experience And The Buyer Journey. This Qualification Will Enable The Candidate To Create Effective Marketing Strategies That Align With The Customer's Needs And Preferences.
Strong Analytical And Data-Driven Mindset - Wipro Values Data-Driven Decision Making And Is Looking For A Candidate With Strong Analytical Skills. The Marketing Lead - Buyer Experience Should Be Able To Analyze Data To Identify Trends, Insights, And Opportunities For Improvement.
Excellent Communication And Leadership Skills - As A Marketing Lead - Buyer Experience, The Candidate Will Be Leading A Team And Collaborating With Various Stakeholders. Therefore, Exceptional Communication And Leadership Skills Are Crucial For This Role. This Qualification Will Ensure Effective Communication And The Ability To Motivate And Guide The Team Towards Achieving Goals.
Strategic Planning
Data Analysis
Campaign Management
Content Creation
Customer segmentation
Market analysis
brand strategy
Product positioning
Consumer research
Customer retention
Customer journey mapping
Lead
Communication
Conflict Resolution
Leadership
Time management
creativity
Attention to detail
Teamwork
Active Listening
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Marketing Lead – Buyer Experience in Bengaluru, Karnataka, India is between ₹ 6,00,000 – ₹ 12,00,000 per year. This salary range can vary depending on factors such as the company, industry, experience level, and skills of the individual. Some companies may also offer additional benefits such as bonuses, commissions, and stock options. It is important to research and negotiate salary and benefits with the specific company you are applying to.
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Wipro Ltd. is a global information technology, consulting and outsourcing company. The company develops and integrates solutions that enable clients to leverage Information Technology (IT) in achieving their business objectives at competitive costs. It operates through the Information Technology Services and Information Technology Products segments.

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