Digital Marketing Specialist

Wipro is looking for an experienced Digital Marketing Specialist to join our team! We are seeking a strategic and creative individual who is passionate about driving success in digital marketing.The Digital Marketing Specialist will be responsible for developing, implementing, and managing effective digital strategies to support Wipro's business objectives. This role requires a keen understanding of the digital landscape and how to maximize it for a variety of purposes. The ideal candidate will have a strong background in marketing, web analytics, content creation, and social media.Qualifications:• Bachelor's degree in Marketing, Communication, or a related field• At least 3 years of experience in digital marketing and web analytics• Experience working with various digital marketing tools and platforms• Excellent written and verbal communication skills• Strong organizational and project management skills• Demonstrated ability to work independently and collaboratively in a fast-paced environment• Knowledge of SEO/SEM, content marketing, and email marketing best practicesIf you are a strategic and creative thinker with the necessary skills and qualifications, we want to hear from you! Join our team and help us grow our digital presence and reach our goals.

Responsibilities:

1. Develop and implement comprehensive digital marketing strategies to support Wipro's business objectives.
2. Analyze web analytics to measure and track performance of digital marketing activities.
3. Research and develop content for effective digital campaigns.
4. Monitor and manage digital platforms such as social media, email, and other channels.
5. Optimize digital campaigns for SEO/SEM, content marketing, and email marketing.
6. Monitor industry trends and develop strategies to stay ahead of the competition.
7. Work closely with internal teams to ensure projects are delivered on time and within budget.
8. Analyze campaign performance and recommend improvements for future campaigns.
9. Prepare reports and presentations for clients and internal teams.
10. Manage relationships with external vendors and partners.

According to JobzMall, the average salary range for a Digital Marketing Specialist in Bengaluru, Karnataka, India is between ₹307,819 and ₹1,200,000. The median salary is estimated to be ₹608,300. Salaries can vary depending on experience, skills, industry, employer and location.

Wipro Ltd. is a global information technology, consulting and outsourcing company. The company develops and integrates solutions that enable clients to leverage Information Technology (IT) in achieving their business objectives at competitive costs. It operates through the Information Technology Services and Information Technology Products segments.