Lifecycle Marketing Manager

Create lifecycle framework, define target audiences, and develop corresponding communication strategies across multiple channels including email, push notifications, and in-app messages. Develop campaign briefs in line with the strategic objective and audience and execute marketing campaigns to drive engagement, repeat sales/purchases, build loyalty, reduce customer churn and increase lifetime value. Partner with cross-functional teams to ensure alignment and coordination towards key business strategies and objectives as well as lead meetings with stakeholders and help guide campaign strategy. Manage the review and approval process with all relevant stakeholders and provide updates when campaigns are launched. Continually work towards the development of a dynamic and personalized customer lifecycle experience, tailored to each user’s journey. Maintain internal planning calendars and documentation to provide a centralized view and ensure accuracy as plans evolve.

According to JobzMall, the average salary range for a Lifecycle Marketing Manager in 3355 Michelson Dr, Irvine, CA 92612, USA is between $70,000 and $90,000 per year. This salary range could vary depending on experience and the specific company.

Western Digital Corporation is an American computer hard disk drive manufacturer and data storage company. It designs, manufactures and sells data technology products, including storage devices, data center systems and cloud storage services.