Director Web Marketing

Develop the web strategy with the transformation of business processes, Western Digital’s brand and our family of brands. Lead cross-functional teams in the disciplines of content strategy, digital analytics & analysis, marketing technology, sales, SEM/SEO, and social media. Develop content strategy in tandem with the business units for consumer and business customer acquisition to provide rich and engaging user journeys. Build a culture of usability with an emphasis on creating the optimal user experience, leveraging analysis and insight to establish recommended action for positive change. Perform competitive and market analysis to identify trends across both the B2C and B2B landscapes, buying habits, GTM trends, Best and new ways to drive traffic. Establish priorities based on the value to the business: including cost, schedule, synergies across projects and tie them together to reduce costs and maximize ROI.

According to JobzMall, the average salary range for a Director Web Marketing in 5601 Great Oaks Pkwy, San Jose, CA 95119, USA is $67,400 to $112,000 per year. The salary range can vary depending on the level of experience, education, and industry.

Western Digital Corporation is an American computer hard disk drive manufacturer and data storage company. It designs, manufactures and sells data technology products, including storage devices, data center systems and cloud storage services.