Digital Marketing Manager

Develop a worldwide, holistic search engine marketing (SEM) strategy for Western Digital’s products. Build and help lead the team that executes campaigns within that strategy. Collaborate with internal teams to attract and acquire customers through better paid search, shopping, display, and video advertising. Provide insight to our marcom, product marketing, and brand teams about what creative is needed to attract and acquire more customers through search engines such as Google, Bing, and more. Identify and develop the target audiences, keywords, and placements that are needed to accelerate our eCommerce and channel growth. Ensure that our search engine activities are aligned with our broader digital marketing strategy, across social media, marketplaces, affiliates, and emails. Own the associated budgets for each of our search engines and determine the right investments that are needed to grow the business. Evaluate and advocate for better tools, so that our paid search team can conduct their campaigns at a high level.

According to JobzMall, the average salary range for a Digital Marketing Manager in 3355 Michelson Dr, Irvine, CA 92612, USA is between $68,000 and $90,000. The salary range may vary depending on the individual's experience, qualifications, and skills.

Western Digital Corporation is an American computer hard disk drive manufacturer and data storage company. It designs, manufactures and sells data technology products, including storage devices, data center systems and cloud storage services.