Director of Marketing Technology and Data
Welcome to WarnerMedia, where we believe in the power of technology and data to drive innovation and growth. We are currently seeking a Director of Marketing Technology and Data to lead our team in utilizing cutting-edge tools and strategies to enhance our marketing efforts. This role requires a dynamic and experienced individual who is passionate about leveraging data and technology to deliver impactful results. If you have a strong background in marketing, a deep understanding of data and technology, and a drive for innovation, we would love to hear from you.
- Lead and oversee the development and implementation of marketing technology and data strategies at WarnerMedia.
- Collaborate with cross-functional teams to identify opportunities for utilizing data and technology to enhance marketing efforts.
- Stay up-to-date with industry trends and best practices in marketing technology and data, and provide recommendations for continuous improvement.
- Develop and manage a team of marketing technology and data professionals, providing guidance, mentorship, and support.
- Create and maintain relationships with external vendors and partners to optimize the use of marketing technology and data tools.
- Develop and track key performance indicators (KPIs) to measure the effectiveness of marketing technology and data initiatives.
- Work closely with the marketing team to identify data-driven insights and make data-informed decisions.
- Develop and manage the marketing technology and data budget, ensuring resources are allocated efficiently.
- Collaborate with the data analytics team to ensure data integrity and accuracy in marketing campaigns.
- Communicate with stakeholders, including senior leadership, to provide updates on marketing technology and data initiatives and results.
- Drive innovation and creativity in utilizing marketing technology and data to enhance marketing efforts and drive business growth.
- Monitor and analyze competitor strategies and trends in marketing technology and data to ensure WarnerMedia remains at the forefront of the industry.
- Act as a thought leader and advocate for the use of data and technology in marketing within the organization.
- Develop and maintain strong relationships with key stakeholders across the organization to ensure alignment and support for marketing technology and data initiatives.
- Ensure compliance with data privacy regulations and ethical data practices in all marketing technology and data initiatives.
Extensive Experience In Marketing Technology: The Ideal Candidate For This Role Should Have A Deep Understanding Of Various Marketing Technology Platforms, Such As Crm, Marketing Automation, And Analytics Tools. They Should Also Have Experience Implementing And Optimizing These Tools To Drive Marketing Success.
Data-Driven Mindset: A Director Of Marketing Technology And Data Should Have A Strong Analytical Mindset And Be Able To Use Data To Inform Decision-Making And Drive Marketing Strategies. They Should Also Be Skilled In Data Management And Have Experience With Various Data Analysis And Visualization Tools.
Leadership And Management Skills: This Role Requires Leading A Team Of Marketing Technologists And Data Analysts, So The Ideal Candidate Should Have Strong Leadership And Management Skills. They Should Be Able To Set Clear Goals, Provide Direction, And Motivate Team Members To Achieve Results.
Strategic Thinking And Problem-Solving Abilities: As A Key Decision-Maker In Marketing Technology And Data, The Director Should Have A Strategic Mindset And Be Able To Identify Opportunities And Challenges In The Market. They Should Also Have Strong Problem-Solving Skills To Address Any Issues That May Arise.
Strong Communication And Collaboration Skills: The Director Of Marketing Technology And Data Will Work Closely With Various Teams, Including Marketing, Sales, And It. Therefore, Excellent Communication And Collaboration Skills Are Essential To Effectively Coordinate And Execute Marketing Initiatives. They Should Also Be Able To Communicate Complex Data And Insights In A Clear And Concise Manner.
Data Analysis
User Experience
Marketing automation
Budget management
Content Creation
Data Management
Web analytics
Digital strategy
Campaign optimization
Omnichannel Marketing
Data-Driven Decision Making
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Attention to detail
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Director of Marketing Technology and Data is between $135,000 to $200,000 per year. However, this can vary depending on factors such as location, industry, company size, and experience. Some directors of marketing technology and data may earn even higher salaries, especially in larger companies or in competitive industries. It is important to note that salary ranges can also include bonuses, incentives, and other forms of compensation.
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Warner Media, LLC is an American multinational mass media and entertainment conglomerate owned by AT&T and headquartered in New York City. It was originally formed in 1990 as Time Warner, from the merger of Time Inc. and Warner Communications.
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