Digital Marketing Specialist

Hey there! Are you a savvy digital marketer with a passion for eyewear and innovation? Look no further, because Warby Parker is seeking a Digital Marketing Specialist to join our team! As a leader in the eyewear industry, we are looking for someone who can help us continue to grow and engage with our online audience through strategic digital marketing efforts. If you are a creative, data-driven individual with a strong understanding of digital trends and a love for all things marketing, we want to hear from you! Keep reading for more details about this exciting opportunity.

1. Develop and implement digital marketing strategies to increase brand awareness and drive online sales for Warby Parker's eyewear products.
2. Monitor and analyze key metrics to measure the effectiveness of digital marketing campaigns and make data-driven recommendations for improvement.
3. Manage and optimize Warby Parker's social media channels, including creating and scheduling engaging content, responding to comments and messages, and tracking follower growth.
4. Collaborate with cross-functional teams to create and execute innovative marketing campaigns, promotions, and partnerships.
5. Stay up-to-date with digital marketing trends and best practices to ensure Warby Parker remains at the forefront of the industry.
6. Utilize SEO and SEM strategies to improve website traffic and search engine rankings.
7. Develop and manage email marketing campaigns to engage with customers and drive conversions.
8. Monitor and manage online reviews and reputation management.
9. Conduct market research and gather insights to inform digital marketing strategies.
10. Work closely with the creative team to develop visually appealing and effective digital content.
11. Collaborate with the e-commerce team to ensure a seamless customer experience from digital marketing efforts to online purchase.
12. Manage digital marketing budgets and report on ROI for campaigns and initiatives.
13. Communicate and collaborate with external agencies and vendors to execute digital marketing efforts.
14. Continuously identify and test new digital marketing channels and tactics to drive growth and engagement.
15. Act as a brand ambassador for Warby Parker, embodying the company's values and mission in all digital marketing efforts.

According to JobzMall, the average salary range for a Digital Marketing Specialist in Minneapolis, MN, USA is $43,000 - $68,000 per year. This can vary depending on factors such as education, experience, and the specific company or industry the specialist is working in.

Warby Parker is an American online retailer of prescription glasses, contact lenses, and sunglasses, based in New York City. Warby Parker was founded as primarily online retailer, but now sells primarily through approximately 160 physical retail store locations across the U.S. and Canada.