Digital Marketing Specialist

Hello there! Are you a creative and tech-savvy individual who is passionate about all things digital marketing? If so, we have an exciting opportunity for you to join our team at Warby Parker as a Digital Marketing Specialist. As a rapidly growing company in the eyewear industry, we are looking for someone with strong digital marketing skills to help us drive brand awareness and grow our customer base. In this role, you will have the opportunity to utilize your expertise in various digital marketing channels to develop and execute strategies that will help us reach our business goals. If you have a strong understanding of SEO, SEM, social media, and email marketing, as well as a keen eye for analytics and a knack for creativity, we'd love to hear from you. Keep reading for more details on the qualifications and responsibilities needed for this role.

1. Develop and implement digital marketing strategies to increase brand awareness and drive customer acquisition for Warby Parker.
2. Utilize SEO techniques to improve website traffic and search engine rankings.
3. Manage PPC campaigns to increase online presence and drive conversions.
4. Create and monitor social media campaigns across various platforms to engage with customers and promote brand messaging.
5. Develop and execute email marketing campaigns to nurture leads and drive customer retention.
6. Monitor and analyze key metrics and provide regular reports on the performance of digital marketing efforts.
7. Stay up-to-date with industry trends and best practices in digital marketing to continuously improve strategies and tactics.
8. Collaborate with cross-functional teams, including design and content, to create compelling and effective digital marketing campaigns.
9. Conduct market research and competitor analysis to identify opportunities for growth and improvement.
10. Monitor and manage digital marketing budgets to ensure efficient allocation of resources.
11. Communicate and coordinate with external vendors and agencies to execute digital marketing initiatives.
12. Identify and implement A/B testing strategies to optimize digital marketing efforts.
13. Stay informed on digital marketing regulations and guidelines to ensure compliance.
14. Continuously seek out new and innovative ways to reach and engage with target audiences.
15. Act as a brand ambassador for Warby Parker, maintaining brand voice and image across all digital channels.

According to JobzMall, the average salary range for a Digital Marketing Specialist in Irvine, CA, USA is $55,000 - $90,000 per year. This can vary depending on factors such as years of experience, specific job responsibilities, and the company or industry the specialist works in. Some specialists may earn higher salaries with bonuses and additional benefits.

Warby Parker is an American online retailer of prescription glasses, contact lenses, and sunglasses, based in New York City. Warby Parker was founded as primarily online retailer, but now sells primarily through approximately 160 physical retail store locations across the U.S. and Canada.