Content Strategist

Attention all creative minds and strategic thinkers! Warby Parker is searching for a talented Content Strategist to join our dynamic team. As a fast-growing and innovative eyewear company, we are seeking a candidate who is passionate about storytelling and has a unique blend of analytical and creative skills. In this role, you will have the opportunity to shape the brand's voice and engage with our audience through various content channels. If you have a sharp eye for detail, a knack for crafting compelling narratives, and a love for all things digital, we want to hear from you! Read on for more details on the qualifications and responsibilities for this exciting opportunity.

1. Develop and execute a comprehensive content strategy that aligns with Warby Parker's brand voice and overall business objectives.
2. Collaborate with cross-functional teams, including marketing, design, and product, to ensure consistency and cohesiveness in all content.
3. Conduct market research and stay updated on industry trends to identify new content opportunities and ensure content remains relevant and engaging.
4. Create and manage a content calendar to ensure a consistent and timely flow of content across all channels.
5. Write and edit high-quality, engaging, and on-brand content for various platforms, including but not limited to social media, email marketing, blog posts, and website copy.
6. Monitor and analyze content performance metrics, providing recommendations for improvement and optimization.
7. Stay up-to-date with SEO best practices and implement them in content creation to improve search engine rankings.
8. Collaborate with influencers and brand ambassadors to create and distribute sponsored content.
9. Maintain brand guidelines and ensure all content is consistent with the brand's tone, style, and messaging.
10. Manage and oversee a team of content creators, providing guidance, feedback, and support as needed.
11. Stay informed on industry news and trends to continuously improve and innovate the brand's content strategy.
12. Manage content budgets and ensure all content initiatives are delivered on time and within budget.
13. Identify and develop strategic partnerships and collaborations to expand the brand's reach and audience.
14. Attend industry events and conferences to network and stay updated on emerging content marketing trends.
15. Continuously monitor and report on competitor content strategies to identify opportunities for differentiation and improvement.

According to JobzMall, the average salary range for a Content Strategist in Houston, TX, USA is $60,000-$90,000 per year. This can vary depending on factors such as experience, education, and the specific company or industry the strategist is working in. Some content strategists may also receive additional compensation such as bonuses or benefits packages.

Warby Parker is an American online retailer of prescription glasses, contact lenses, and sunglasses, based in New York City. Warby Parker was founded as primarily online retailer, but now sells primarily through approximately 160 physical retail store locations across the U.S. and Canada.