Content Strategist

Welcome to Warby Parker, a company dedicated to providing affordable, stylish eyewear while making a positive impact on the world. As a Content Strategist, you will play a crucial role in shaping our brand identity and storytelling efforts. We are seeking a creative and strategic thinker who can develop and execute content plans that engage and inspire our audience. If you have a passion for storytelling, a knack for understanding consumer behavior, and a strong eye for detail, we want you to join our team. This is an opportunity to use your skills and expertise to make a meaningful impact in the world of ecommerce.

1. Develop and execute content plans that align with Warby Parker's brand identity and marketing goals.
2. Create compelling and engaging written, visual, and multimedia content for various platforms, including social media, emails, website, and blog.
3. Collaborate with cross-functional teams, including marketing, design, and product, to ensure cohesive messaging and brand consistency.
4. Conduct research and analysis to understand consumer behavior and trends in the eyewear industry, and use insights to inform content strategy.
5. Manage content calendar and deadlines, ensuring timely and high-quality delivery of content.
6. Stay up-to-date with industry trends and best practices in content marketing to continuously improve and innovate our content strategy.
7. Work closely with the marketing team to develop and implement SEO strategies to increase website traffic and engagement.
8. Develop and maintain relationships with external partners, such as influencers and media outlets, to expand our reach and engagement.
9. Proofread and edit content to ensure accuracy, consistency, and adherence to brand guidelines.
10. Monitor and analyze content performance metrics, and make data-driven recommendations for optimization.
11. Contribute to the development and maintenance of Warby Parker's brand voice and tone.
12. Collaborate with the customer experience team to ensure consistency in messaging across all touchpoints.
13. Act as a brand ambassador, promoting Warby Parker's mission and values through all content.
14. Use storytelling techniques to elevate the brand and connect with our audience on an emotional level.
15. Help shape and maintain the company's reputation and image through high-quality and ethical content.

According to JobzMall, the average salary range for a Content Strategist in Newport Beach, CA, USA is between $60,000 - $90,000 per year. However, this can vary depending on factors such as experience, industry, and company size.

Warby Parker is an American online retailer of prescription glasses, contact lenses, and sunglasses, based in New York City. Warby Parker was founded as primarily online retailer, but now sells primarily through approximately 160 physical retail store locations across the U.S. and Canada.