
Alternance BAC+4/5 Marketing VO H/F
Are you a highly motivated and dynamic individual with a passion for marketing and the automotive industry? Do you thrive in a fast-paced environment and have a strong desire to learn and grow? If so, then we have the perfect opportunity for you! The Volvo Group is seeking an Alternance BAC+4/5 Marketing VO H/F to join our team and gain hands-on experience in the world of marketing for our commercial vehicles. As a key member of our team, you will have the chance to contribute to the development and implementation of marketing strategies for our brand, while working alongside experienced professionals and receiving mentorship and training. If you are a driven and ambitious individual with a strong educational background and a keen interest in marketing, then we want to hear from you!
- Develop and implement marketing strategies for the Volvo Group's commercial vehicles, in line with the company's overall goals and objectives.
- Conduct market research and analysis to identify key trends and opportunities for the commercial vehicles market.
- Collaborate with cross-functional teams to create and execute marketing campaigns and initiatives.
- Assist in the creation and management of marketing materials, including print and digital content.
- Support the planning and execution of events and trade shows to promote the Volvo Group's commercial vehicles.
- Monitor and report on the effectiveness of marketing efforts, including tracking key metrics and analyzing results.
- Stay updated on industry trends and best practices to continuously improve marketing strategies and tactics.
- Collaborate with internal and external stakeholders to ensure strong brand alignment and consistency across all marketing activities.
- Receive mentorship and training from experienced professionals within the Volvo Group to develop skills and knowledge in marketing and the automotive industry.
- Demonstrate a high level of motivation, passion, and eagerness to learn and grow within the role and the company.
Excellent Communication And Interpersonal Skills, With The Ability To Work Effectively In A Team Environment.
Bachelor's Or Master's Degree In Marketing, Business Administration, Or A Related Field.
Minimum Of 2 Years Of Experience In A Marketing Or Advertising Role, Preferably In The Automotive Industry.
Knowledge Of Digital Marketing Strategies And Tools, Including Social Media, Seo, And Sem.
Fluency In English And French, With Additional Languages Being A Plus.
Budget management
Digital Marketing
Market
Social media management
Sales forecasting
Brand management
Customer segmentation
Competitive analysis
Market analysis
Product positioning
Campaign planning
Advertising Strategy
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Critical thinking
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Alternance BAC+4/5 Marketing VO H/F in Lyon, France is between €25,000 and €35,000 per year. However, this can vary depending on your level of experience, specific job responsibilities, and the company you are working for. Some companies may offer higher salaries or additional benefits for this type of position. It is important to research and negotiate your salary based on your qualifications and the market demand in your specific area.
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Volvo AB designs, manufactures and markets commercial vehicles. It operates through the following business areas: Construction Equipment, Buses, Volvo Penta, Governmental Sales, and Volvo Financial Services.

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