
Data Analyst
The Senior Data Analyst supports internal VMLY&R audiences and client stakeholders by pulling and analyzing data and consumer behavior to provide actionable insights and recommendations. You will help analyze available data to determine the appropriate next steps for providing the most relevant information to stakeholders for business and marketing decisions. Synthesize and interpret marketing data into a narrative of business performance and actionable insights in deliverables of various formats. Create measurement frameworks that identify KPIs and diagnostic measures for marketing programs. Enable behavior tracking on various digital platforms Extract data from various digital tools. Manage data accuracy and integrity for client marketing programs. Plan, implement and manage marketing optimization programs (e.g.: A/B testing). Create and design business and marketing dashboards that align to client program objectives and various audiences.
4+ years of related experience working in marketing analytics
Experience working independently, self-managing, and managing others on projects to deliver results supporting multiple clients and stakeholders
Experience with predictive analytics and CRM applications a plus
Expert knowledge in digital metrics, dimensions and KPIs
Experience with multivariate and experimental test platform(s)
Google Analytics
Tableau
Adobe Analytics
SPSS
A/B testing
Power BI
Optimizely
Time Management Skills
Adobe Target
Visual Website Optimizer
Detail Oriented
Results-oriented
Driven and self-motivated
Prioritizing skills
Adaptability
Problem Solving Skills
Multi tasker
Great communication skills
According to JobzMall, the average salary range for a Data Analyst in 401 Church St, Nashville, TN 37219, USA is $60,000 to $95,000. This range will vary depending on experience, education level, and other factors.
Apply with Video Cover Letter Add a warm greeting to your application and stand out!
VMLY&R is an award-winning digital marketing, advertising and transformation agency. Part of WPP, VMLY&R has more than 3000 employees in 33 offices.

Get interviewed today!
JobzMall is the world‘ s largest video talent marketplace.It‘s ultrafast, fun, and human.
Get Started