B2B and Product Marketing Manager

Welcome to Visa, a leading global payments technology company that connects consumers, businesses, banks, and governments in more than 200 countries and territories. We are seeking a highly skilled and motivated B2B and Product Marketing Manager to join our dynamic team and drive growth and adoption of our innovative payment solutions. As a B2B and Product Marketing Manager at Visa, you will play a critical role in developing and executing marketing strategies that target businesses and drive product adoption. This is an exciting opportunity for a strategic and results-driven marketer to make a significant impact in a fast-paced and constantly evolving industry. If you have a passion for driving business growth, a strong understanding of B2B marketing principles, and a proven track record of success in product marketing, we want to hear from you.

1. Develop and implement B2B and product marketing strategies and plans to drive growth and adoption of Visa's payment solutions.
2. Conduct market research and analysis to identify target audiences, understand their needs and preferences, and develop messaging and positioning that resonates with them.
3. Collaborate with cross-functional teams, including sales, product, and finance, to develop and execute marketing initiatives that support business objectives.
4. Create compelling marketing collateral and sales tools, such as presentations, case studies, whitepapers, and product demos, to effectively communicate the value proposition of Visa's payment solutions to B2B customers.
5. Plan and execute product launches, including developing go-to-market strategies, managing timelines, and coordinating with internal and external stakeholders.
6. Monitor and analyze market trends, competitive landscape, and customer feedback to identify opportunities for new products and enhancements to existing products.
7. Develop and maintain relationships with key partners and stakeholders, such as banks, merchants, and government agencies, to drive product adoption and usage.
8. Track and report on key performance indicators, such as product adoption, revenue, and ROI, to measure the success of marketing initiatives and inform future strategies.
9. Stay up-to-date on industry trends, best practices, and regulatory changes related to payments technology, and use this knowledge to inform marketing strategies.
10. Continuously evaluate and optimize marketing tactics to ensure maximum impact and return on investment.
11. Act as a brand ambassador for Visa, representing the company and its products at industry events, conferences, and customer meetings.
12. Mentor and train junior marketing team members, providing guidance and support to help them grow in their roles.
13. Collaborate with regional and global marketing teams to ensure consistency and alignment in messaging and branding across markets.

According to JobzMall, the average salary range for a B2B and Product Marketing Manager in London, UK is £45,000 to £60,000 per year. This may vary depending on the company, industry, and level of experience. Some companies may also offer additional benefits and bonuses.

Visa Inc. is an American multinational financial services corporation headquartered in Foster City, California, United States. It facilitates electronic funds transfers throughout the world, most commonly through Visa-branded credit cards, debit cards and prepaid cards.