B2B and Product Marketing Director

Welcome to Visa, a global leader in digital payments and financial services. We are seeking a driven and innovative B2B and Product Marketing Director to join our dynamic team. As the B2B and Product Marketing Director, you will play a crucial role in driving the success of our B2B and product marketing strategies. We are looking for an experienced professional who can lead and execute impactful marketing campaigns and initiatives that drive growth and engagement among our business-to-business clients. If you have a passion for developing and promoting innovative products and solutions, possess excellent leadership skills, and have a proven track record of driving revenue growth, we want to hear from you. Join us and be a part of shaping the future of payments and commerce.

1. Develop and lead the overall B2B and product marketing strategy for Visa, in alignment with the company's goals and objectives.
2. Collaborate with cross-functional teams to understand business needs and develop targeted marketing campaigns and initiatives that drive growth and engagement among B2B clients.
3. Conduct market research and analysis to identify trends, opportunities, and challenges in the B2B market, and use this information to inform marketing strategies and tactics.
4. Oversee the creation and execution of impactful marketing campaigns, including messaging, content, and creative assets, across various channels such as digital, events, and traditional media.
5. Manage and mentor a team of marketing professionals, providing guidance and support to ensure the success of marketing initiatives.
6. Collaborate with product teams to understand product offerings and develop effective marketing plans to promote new and existing products to B2B clients.
7. Work closely with sales teams to develop sales enablement materials and tools that effectively communicate the value proposition of Visa's products and solutions.
8. Monitor and analyze marketing campaign performance and use insights to continually optimize and improve marketing strategies and tactics.
9. Serve as a brand ambassador and maintain consistent brand messaging and visual identity across all B2B and product marketing initiatives.
10. Stay updated on industry trends and best practices, and continuously identify new opportunities for innovative marketing strategies and tactics.
11. Develop and manage marketing budgets and ensure effective allocation of resources to drive maximum ROI.
12. Collaborate with external partners and agencies to develop and execute joint marketing campaigns and initiatives.
13. Represent Visa at industry events and conferences to promote the company's B2B products and solutions.
14. Act as a thought leader and advocate for Visa's B2B and product marketing strategies, both internally and externally.

According to JobzMall, the average salary range for a B2B and Product Marketing Director in London, UK is £90,000 - £120,000 per year. This can vary depending on the company, industry, and level of experience.

Visa Inc. is an American multinational financial services corporation headquartered in Foster City, California, United States. It facilitates electronic funds transfers throughout the world, most commonly through Visa-branded credit cards, debit cards and prepaid cards.