Viacom

Marketing Research Analyst

Viacom

4024 Radford Ave, Studio City, CA 91604, USA
Full-TimeDepends on ExperienceMid-LevelBachelors
Job Description

This position will be responsible for analyzing data from multiple platforms and tools to build out quantitative and qualitative insights about consumer segments, their behavior and content consumption. Utilize digital streaming viewership data to create thoughtful and innovative audience analyses in order to best position and distinguish our platform in the marketplace. Build insights from 1st-Party and 3rd-Party sources to communicate our value proposition to advertising partners. Work with brand studies, surveys, segmentation tools and content performance dashboards to build insights for the Programming and Content Acquisition teams. Support ad hoc research needs of the Sales and Marketing teams. Create and deliver polished presentation decks with audience and device metrics, content performance, and thoughtful research stories for the Sales, Marketing and Executive teams.

Where is this job?
This job is located at 4024 Radford Ave, Studio City, CA 91604, USA
Job Qualifications
  • 5+ years of related market research experience using research data to help drive business decisions

  • 2-3 years of experience in Media or Advertising

  • Experience working with audience research studies

  • Knowledge of syndicated research tools (MRI-Simmons, Kantar, etc.)

Required Skills
  • Time Management

  • Tableau

  • MS PowerPoint

  • Qualitative and quantitative skills

  • MS Excel skills

  • Nielsen DAR

  • Survey-based analysis tools

  • Cluster/Segmentation Analysis

Soft Skills
  • Process Improvement

  • Verbal communication

  • Prioritizing skills

  • written communication

  • Self-Motivated

  • Adaptability

  • Detail Oriented and Organized

Compensation

According to JobzMall, the average salary range for a Marketing Research Analyst in 4024 Radford Ave, Studio City, CA 91604, USA is between $50,000 and $70,000 per year. The salary range will vary depending on the experience and qualifications of the individual, as well as the specific job requirements.

Additional Information
Viacom is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedDecember 3rd, 2020
Apply BeforeJune 21st, 2025
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About Viacom

Viacom CBS Inc. is an American multinational mass media conglomerate company with interests primarily in film and television. It is currently the world's ninth largest media company in terms of revenue, and has headquarters in New York City. Viacom bought CBS, its former parent company. They split again in 2006, and then merged in 2019 to become ViacomCBS, which had been their name for three years until in February 2022 when they changed their name to Paramount Global.

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