
Marketing Research Analyst
This position will be responsible for analyzing data from multiple platforms and tools to build out quantitative and qualitative insights about consumer segments, their behavior and content consumption. Utilize digital streaming viewership data to create thoughtful and innovative audience analyses in order to best position and distinguish our platform in the marketplace. Build insights from 1st-Party and 3rd-Party sources to communicate our value proposition to advertising partners. Work with brand studies, surveys, segmentation tools and content performance dashboards to build insights for the Programming and Content Acquisition teams. Support ad hoc research needs of the Sales and Marketing teams. Create and deliver polished presentation decks with audience and device metrics, content performance, and thoughtful research stories for the Sales, Marketing and Executive teams.
5+ years of related market research experience using research data to help drive business decisions
2-3 years of experience in Media or Advertising
Experience working with audience research studies
Knowledge of syndicated research tools (MRI-Simmons, Kantar, etc.)
Time Management
Tableau
MS PowerPoint
Qualitative and quantitative skills
MS Excel skills
Nielsen DAR
Survey-based analysis tools
Cluster/Segmentation Analysis
Process Improvement
Verbal communication
Prioritizing skills
written communication
Self-Motivated
Adaptability
Detail Oriented and Organized
According to JobzMall, the average salary range for a Marketing Research Analyst in 4024 Radford Ave, Studio City, CA 91604, USA is between $50,000 and $70,000 per year. The salary range will vary depending on the experience and qualifications of the individual, as well as the specific job requirements.
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Viacom CBS Inc. is an American multinational mass media conglomerate company with interests primarily in film and television. It is currently the world's ninth largest media company in terms of revenue, and has headquarters in New York City. Viacom bought CBS, its former parent company. They split again in 2006, and then merged in 2019 to become ViacomCBS, which had been their name for three years until in February 2022 when they changed their name to Paramount Global.

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