Viacom

Marketing Manager, Media Strategy

Viacom
4024 Radford Ave, Studio City, CA 91604, USA
Full-TimeDepends on ExperienceMid-LevelBachelors
Job Description

The Senior Marketing Manager, Media Strategy helps plan and execute 360 degree full funnel marketing campaigns to drive growth across marketing channels for CBS All Access / Paramount+ Original Series. Conduct analyses of Original Series marketing campaigns and maintain essential project calendars for upcoming Original Series. Partner with marketing teams, internal media buying team and external media agency to plan and optimize marketing spend across paid media channels to ensure Original Series media goals are met. Perform post-campaign analysis of Original Series media campaigns to drive and improve strategy. Explore new channels for potential growth marketing opportunities, including both performance and upper funnel tactics

Where is this job?
This job is located at 4024 Radford Ave, Studio City, CA 91604, USA
Job Qualifications

  • Ability to multi-task and adapt to a challenging, fast-paced environment of multiple priorities and partners

  • 6+ years’ experience working in a media buying environment including both upper funnel and performance media

  • Strong communication skills and ability to foster strong relationships cross-functionally

  • Experience in digital subscription services and/or e-commerce

Required Skills

  • Customer Relationship Management

  • Time Management

  • AB/MVT testing

  • Analytical skills (data driven)

  • Entertainment content and streaming

Soft Skills

  • Process Improvement

  • Verbal communication

  • Prioritizing skills

  • written communication

  • Self-Motivated

  • Adaptability

  • Detail Oriented and Organized

Compensation

According to JobzMall, the average salary range for a Marketing Manager, Media Strategy in 4024 Radford Ave, Studio City, CA 91604, USA is between $67,715 and $92,014. The median salary is around $77,914. The salary range varies depending on experience, qualifications, and skills.

Additional Information
Viacom is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedDecember 3rd, 2020
Apply BeforeMay 22nd, 2025
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About Viacom

Viacom CBS Inc. is an American multinational mass media conglomerate company with interests primarily in film and television. It is currently the world's ninth largest media company in terms of revenue, and has headquarters in New York City. Viacom bought CBS, its former parent company. They split again in 2006, and then merged in 2019 to become ViacomCBS, which had been their name for three years until in February 2022 when they changed their name to Paramount Global.

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