
Manager, Campaign Analytics & Research
Able to analyze data, put together a story of results, and present findings to both internal MACS team and other departments. Present data findings in front of peers and to leadership. Help maintain data cleanliness by Q/Aing raw campaign data, occasionally helping to correct any data errors. Handle ad-hoc requests for activation teams to understand and contextualize campaign data results. Provide forward looking recommendations for audience targeting, partner mix, and budget to Activation team and Campaign Planning team. Attend weekly meetings to understand when new campaigns are launching and any trends that may impact results. Understand market trends or other factors that may impact results. Process-oriented, but adaptable to changes due to ever-changing digital landscape. Curious, and always wants to be learning new things and pushing to make things more efficient and productive.
4+ years of direct experience at a brand, agency, or related vendor in digital media field or role
Experience with ad servers (e.g. CM360, etc) and other paid ad tracking platforms
Advanced experience building dashboards and other visualizations; extracting data from various data sources to build dashboards and visualizations
Direct digital media buying and activating also a plus
Python
Tableau
PowerPoint/Keynote
Google Ads
Time Management Skills
MS Excel skills
Strong data analysis skills
Campaign planning
Process Improvement
Driven and self-motivated
Adaptability
Problem Solving Skills
Detail Oriented and Organized
Verbal and Written Communication
Multi tasker
According to JobzMall, the average salary range for a Manager, Campaign Analytics & Research in 1515 Broadway, New York, NY 10003, USA is $90,000 - $130,000 per year.
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