
Analyst, Primary Research
The CBS Research & Analytics team plays an integral role in measuring and predicting the success of our industry leading content seen by millions of viewers each day. Coordinate a variety of custom research studies for CBS News, CBS Sports, CBS Entertainment and other divisions of CBS. Manage the development of research instruments (questionnaires, discussion guides etc.). Utilize online survey software to program, distribute and analyze panel surveys. Analyze and interpret research results; prepare reports and presentations using thoughtful approaches to data analysis. Collaborate with other researchers and analysts within CBS to triangulate data from different sources/methods to develop a holistic picture. Manage CBS viewer panel (member communication, reward distribution, etc.
4-6 years supplier-side market research experience or similar
Proficiency in questionnaire design, sampling approaches, and crafting tabulation plans
Experience with online survey software (Qualtrics, Survey Monkey or similar) a plus
Experience in media a plus
Time Management
MS Word
MS PowerPoint
Qualtrics
MS Excel skills
Online survey skills
Process Improvement
Communication Skills
Adaptability
Results-Driven
Multi-tasker
According to JobzMall, the average salary range for a Analyst, Primary Research in 1515 Broadway, New York, NY 10003, USA is $50,000 to $75,000 per year. This range is dependent on the individual's years of experience, skills, and education.
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Viacom CBS Inc. is an American multinational mass media conglomerate company with interests primarily in film and television. It is currently the world's ninth largest media company in terms of revenue, and has headquarters in New York City. Viacom bought CBS, its former parent company. They split again in 2006, and then merged in 2019 to become ViacomCBS, which had been their name for three years until in February 2022 when they changed their name to Paramount Global.

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