Senior Marketing Data Analyst
Welcome to Vanguard - a leader in the financial services industry with a commitment to helping clients reach their financial goals. We are currently seeking a highly skilled Senior Marketing Data Analyst to join our dynamic and innovative team. As a Senior Marketing Data Analyst, you will play a critical role in driving strategic marketing decisions and optimizing our marketing efforts through data analysis and insights. If you have a passion for data-driven marketing, a strong analytical mindset, and a desire to make a meaningful impact, we want to hear from you. Join us at Vanguard and be a part of a team dedicated to making a difference in the lives of our clients.
- Conduct data analysis to identify key insights and trends in marketing performance.
- Collaborate with cross-functional teams to develop and implement marketing strategies based on data-driven insights.
- Utilize various data sources and tools to gather, interpret, and present data in a clear and concise manner.
- Develop and maintain marketing dashboards and reports to track and measure campaign effectiveness.
- Identify opportunities for improvement and optimization of marketing campaigns through data analysis.
- Monitor and track marketing KPIs and provide regular updates to leadership.
- Use statistical models to forecast and project marketing performance and inform decision-making.
- Conduct competitive analysis and market research to inform marketing strategies.
- Work with marketing teams to develop data-driven segmentation and targeting strategies.
- Ensure data accuracy and consistency across all marketing initiatives.
- Train and mentor junior data analysts on best practices and data analysis techniques.
- Stay updated on industry trends and advancements in data analysis and marketing analytics.
- Communicate data insights and recommendations to stakeholders at all levels of the organization.
- Collaborate with IT teams to ensure data integrity and troubleshoot any data-related issues.
- Adhere to data privacy and security protocols to protect sensitive information.
Strong Analytical Skills: A Senior Marketing Data Analyst At Vanguard Must Possess Advanced Analytical Skills And Be Able To Interpret Complex Data Sets To Extract Meaningful Insights. This Includes Proficiency In Data Analysis Tools And Techniques, As Well As The Ability To Identify Trends And Patterns.
Experience With Marketing Data: The Ideal Candidate Should Have A Deep Understanding Of Marketing Data And How It Can Be Used To Inform Business Decisions. This Includes Experience With Customer Segmentation, Market Research, And Campaign Performance Analysis.
Technical Expertise: A Senior Marketing Data Analyst Must Be Highly Proficient In Using Data Analysis Tools And Software, Such As Sql, R, Python, And Tableau. They Should Also Have A Strong Understanding Of Database Structures And Be Able To Manipulate Large Datasets.
Communication Skills: In Addition To Technical Skills, A Senior Marketing Data Analyst Should Also Possess Excellent Communication Skills. This Includes The Ability To Present Complex Data In A Clear And Concise Manner, As Well As Collaborate With Cross-Functional Teams To Drive Data-Informed Decision Making.
Leadership Abilities: As A Senior Role, The Ideal Candidate Should Have A Proven Track Record Of Leading Data-Driven Projects And Teams. This Includes The Ability To Mentor And Train Junior Analysts, As Well As Effectively Manage Multiple Projects And Stakeholders.
Data Analysis
Marketing Strategy
Market Research
Database Management
Data Visualization
Data Mining
Statistical modeling
Predictive analytics
Competitive analysis
Campaign optimization
Market segmentation
Customer
Communication
Conflict Resolution
Customer Service
Leadership
Time management
creativity
Attention to detail
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Senior Marketing Data Analyst in Dallas, TX, USA is $80,000 to $120,000 per year. This range can vary based on factors such as experience, education level, and specific job responsibilities. Some companies may also offer additional benefits, bonuses, and incentives.
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The Vanguard Group, Inc. is an American registered investment advisor based in Malvern, Pennsylvania, with about $7.7 trillion in global assets under management, as of April 2023. It is the largest provider of mutual funds and the second-largest provider of exchange-traded funds in the world after BlackRock's iShares.
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