Senior Marketing Data Analyst

Are you a data-driven marketing professional with a passion for analyzing and optimizing campaigns? Do you have a knack for turning complex data into actionable insights? If so, then we have an exciting opportunity for you at Vanguard as a Senior Marketing Data Analyst. As a leader in the financial services industry, Vanguard is seeking a highly motivated and experienced individual to join our dynamic marketing team. In this role, you will be responsible for providing strategic recommendations based on data-driven insights to drive targeted marketing efforts and ultimately, help our clients achieve their financial goals. If you have a strong background in data analysis, a keen eye for detail, and a collaborative mindset, we want to hear from you!

1. Conduct data analysis and provide actionable insights to inform marketing strategies and campaigns.
2. Utilize various tools and techniques to collect, clean, and organize data for analysis.
3. Collaborate with cross-functional teams to understand business objectives and develop effective marketing strategies.
4. Develop and maintain dashboards and reports to track and monitor marketing performance.
5. Identify key metrics and KPIs to measure the success of marketing initiatives.
6. Use statistical methods and predictive modeling to identify trends and patterns in data.
7. Provide recommendations for campaign optimizations and A/B testing.
8. Monitor and analyze market trends, competitor activities, and customer behavior to inform marketing strategies.
9. Communicate findings and insights to stakeholders in a clear and concise manner.
10. Stay up-to-date with industry best practices and advancements in data analysis and marketing techniques.
11. Train and mentor junior data analysts on data analysis techniques and tools.
12. Assist in the development of marketing data analytics processes and procedures.
13. Collaborate with IT teams to ensure data integrity and accuracy.
14. Participate in regular team meetings and contribute to team projects.
15. Adhere to privacy and data security regulations when handling sensitive data.

According to JobzMall, the average salary range for a Senior Marketing Data Analyst in Charlotte, NC, USA is between $76,000-$105,000 per year. This range can vary depending on factors such as experience, company size, and industry. Additionally, bonuses and benefits may also be included in the overall compensation package for this role.

The Vanguard Group, Inc. is an American registered investment advisor based in Malvern, Pennsylvania, with about $7.7 trillion in global assets under management, as of April 2023. It is the largest provider of mutual funds and the second-largest provider of exchange-traded funds in the world after BlackRock's iShares.