MarTech – Personalization Product Owner
Are you passionate about leveraging technology to create personalized and engaging experiences for customers? Do you thrive in a collaborative and fast-paced environment? Look no further, because Vanguard is seeking a talented MarTech – Personalization Product Owner to join our team.As the MarTech – Personalization Product Owner, you will be responsible for driving the development and execution of our personalization strategy across all digital channels. You will work closely with cross-functional teams to identify customer needs and translate them into innovative digital solutions. Your expertise in MarTech, data analytics, and customer experience will play a critical role in shaping the future of our digital presence.To be successful in this role, you must possess a strong understanding of MarTech tools and techniques, as well as a deep understanding of customer behavior and trends. You should also have a proven track record of delivering successful digital products and experiences. If you are a self-starter with a passion for innovation and a strong customer focus, we want to hear from you! Join our team at Vanguard and make an impact on the future of financial services.
- Develop and execute a comprehensive personalization strategy across all digital channels.
- Collaborate with cross-functional teams to identify customer needs and translate them into innovative digital solutions.
- Utilize expertise in MarTech tools and techniques to drive the development and implementation of personalized experiences for customers.
- Stay up-to-date with industry trends and best practices in MarTech, data analytics, and customer experience to continuously improve our personalization strategy.
- Communicate effectively with stakeholders at all levels, including senior management, to gain buy-in and support for the personalization strategy.
- Manage and prioritize a backlog of personalization initiatives, ensuring timely delivery and alignment with business goals.
- Work closely with data and analytics teams to gather insights and data to inform personalization strategies and measure effectiveness.
- Develop and maintain relationships with external vendors and partners to leverage their expertise and tools in our personalization efforts.
- Monitor and analyze customer behavior and trends to identify opportunities for personalization and enhance the overall customer experience.
- Take ownership of the end-to-end product development process, from ideation to launch, and ensure a seamless and engaging customer experience.
- Conduct regular testing and optimization of personalization strategies to continuously improve performance and drive business results.
- Serve as a subject matter expert on MarTech and personalization, providing guidance and support to other team members and stakeholders.
- Stay informed and compliant with industry regulations and standards related to personalization, data privacy, and security.
Experience In Marketing Technology: The Ideal Candidate For A Martech- Personalization Product Owner Job At Vanguard Should Possess A Deep Understanding Of Marketing Technology And Its Applications. They Should Have A Track Record Of Successfully Implementing And Managing Various Marketing Technology Platforms And Tools.
Strong Project Management Skills: As A Martech- Personalization Product Owner, The Individual Will Be Responsible For Leading And Managing Multiple Projects Simultaneously. Therefore, They Must Have Strong Project Management Skills, Including The Ability To Prioritize Tasks, Delegate Responsibilities, And Meet Tight Deadlines.
Data-Driven Mindset: The Role Of A Martech- Personalization Product Owner Requires A Data-Driven Mindset. The Candidate Should Have Experience In Data Analysis, Interpretation, And Reporting To Make Data-Driven Decisions And Recommendations For Personalization Strategies.
Knowledge Of Personalization Best Practices: The Ideal Candidate Should Have A Strong Understanding Of Personalization Best Practices, Including Segmentation, Targeting, And Optimization Techniques. They Should Be Able To Develop And Implement Effective Personalization Strategies That Align With Vanguard's Business Objectives.
Excellent Communication And Collaboration Skills: As A Martech- Personalization Product Owner, The Individual Will Be Collaborating With Various Teams, Including Marketing, It, And Data Analytics. Therefore, Strong Communication And Collaboration Skills Are Essential To Effectively Communicate Ideas, Gather Requirements, And Drive Successful Implementation Of Personalization Initiatives.
Product Development
Project Management
Data Analysis
Market Research
User Experience
Agile Methodology
A/B testing
Digital Marketing
Customer segmentation
product strategy
Data-Driven Decision Making
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Attention to detail
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a MarTech – Personalization Product Owner in Malvern, PA 19355, USA is $100,000-$130,000 per year. This can vary depending on the specific company, experience level, and other factors.
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The Vanguard Group, Inc. is an American registered investment advisor based in Malvern, Pennsylvania, with about $7.7 trillion in global assets under management, as of April 2023. It is the largest provider of mutual funds and the second-largest provider of exchange-traded funds in the world after BlackRock's iShares.
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