Head of Engagement Strategy - Marketing

At Vanguard, we believe in empowering our clients to achieve their financial goals through sound investments and personalized strategies. As the Head of Engagement Strategy - Marketing, you will play a crucial role in driving our marketing efforts and ensuring that our clients are fully engaged and informed about our products and services. We are seeking a dynamic and results-driven individual with a deep understanding of marketing principles and a passion for creating meaningful connections with our clients. If you are a strategic thinker with excellent communication skills and a proven track record of driving engagement, we want you to join our team.

1. Develop and implement engagement strategies to increase client awareness and understanding of Vanguard's products and services.
2. Collaborate with cross-functional teams to ensure alignment of marketing efforts with overall business goals.
3. Conduct market research and analysis to identify client needs and preferences, and use insights to inform engagement strategies.
4. Create and manage a multi-channel marketing plan, including digital, print, and events, to effectively reach and engage clients.
5. Monitor and analyze engagement metrics to continually improve and optimize marketing efforts.
6. Lead a team of marketing professionals to execute on engagement strategies and achieve business objectives.
7. Develop and maintain strong relationships with key stakeholders, including clients, internal teams, and external partners.
8. Stay up-to-date with industry trends and best practices to drive innovation and differentiation in engagement strategies.
9. Collaborate with sales teams to support client acquisition and retention efforts.
10. Influence and guide the development of new products and services that align with client needs and preferences.
11. Ensure compliance with all relevant regulations and policies in all marketing efforts.
12. Act as a brand ambassador for Vanguard, representing the company and its values to clients and the public.
13. Provide leadership and mentorship to team members, fostering a culture of continuous learning and development.

According to JobzMall, the average salary range for a Head of Engagement Strategy - Marketing in Charlotte, NC, USA is between $110,000 to $150,000 per year. This can vary depending on the specific company, industry, and level of experience of the individual. Additionally, bonuses and other forms of compensation may also be included in the total salary package.

The Vanguard Group, Inc. is an American registered investment advisor based in Malvern, Pennsylvania, with about $7.7 trillion in global assets under management, as of April 2023. It is the largest provider of mutual funds and the second-largest provider of exchange-traded funds in the world after BlackRock's iShares.