Head of Engagement Strategy - Marketing
Welcome to Vanguard, one of the world's leading investment management companies. We are currently seeking a dynamic and strategic individual to join our team as the Head of Engagement Strategy in our Marketing department. As the Head of Engagement Strategy, you will play a crucial role in the development and execution of our company's engagement strategy, ensuring that we effectively connect with our clients and deliver exceptional experiences. We are looking for a driven and innovative leader who possesses a strong understanding of the financial industry, exceptional communication skills, and a proven track record of developing successful engagement strategies. If you are passionate about delivering exceptional results and driving business growth through engaging marketing initiatives, we encourage you to apply for this exciting opportunity at Vanguard.
- Develop and implement innovative engagement strategies to effectively connect with clients and drive business growth.
- Collaborate with cross-functional teams to align engagement strategies with overall business objectives.
- Conduct market research and analysis to identify key trends and insights to inform engagement strategy development.
- Lead and mentor a team of engagement strategists, providing guidance and support to drive their professional development and achieve team goals.
- Establish and track key performance indicators to measure the success of engagement strategies and make data-driven decisions for continuous improvement.
- Work closely with the marketing team to ensure consistency and alignment of messaging and branding across all engagement initiatives.
- Develop and maintain relationships with key stakeholders, including clients, industry partners, and internal teams, to gather feedback and insights for strategy refinement.
- Stay up-to-date on industry trends and best practices, and proactively incorporate them into engagement strategies.
- Manage the engagement strategy budget and allocate resources effectively to achieve desired outcomes.
- Communicate engagement strategy plans, progress, and results to senior leadership and key stakeholders.
- Identify and address any potential risks or challenges that may impact the success of engagement strategies.
- Continuously evaluate and improve the customer experience through engagement strategies to enhance client satisfaction and retention.
- Lead and support the implementation of new engagement tools and technologies to improve effectiveness and efficiency.
- Foster a culture of innovation and collaboration within the engagement strategy team and across the organization.
Strong Leadership Skills: As A Head Of Engagement Strategy, The Individual Must Possess Strong Leadership Skills To Effectively Manage And Motivate A Team Of Marketing Professionals.
Extensive Marketing Experience: The Ideal Candidate Should Have At Least 8-10 Years Of Experience In Marketing, With A Focus On Engagement Strategy. This Experience Should Include Developing And Executing Successful Marketing Campaigns Across Various Channels.
Strategic Thinker: The Head Of Engagement Strategy Should Be A Strategic Thinker, Able To Analyze Market Trends And Consumer Behavior To Develop Innovative Engagement Strategies That Align With Vanguard's Overall Marketing Objectives.
Excellent Communication Skills: Effective Communication Is Crucial For This Role, As The Head Of Engagement Strategy Will Be Responsible For Presenting Strategies And Results To Senior Leadership And Collaborating With Cross-Functional Teams.
Digital Marketing Expertise: In Today's Digital Age, It Is Essential For The Head Of Engagement Strategy To Have A Deep Understanding Of Digital Marketing Tactics And Tools, Including Social Media, Email Marketing, And Seo. This Will Enable Them To Develop Digital Engagement Strategies That Reach And Resonate With Vanguard's Target Audience.
Strategic Planning
Communication Skills
Social Media
Data Analysis
Market Research
Campaign Management
Content Creation
Digital Marketing
Brand management
Team Leadership
Customer Acquisition
Stakeholder
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Teamwork
Active Listening
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Head of Engagement Strategy - Marketing in Scottsdale, AZ, USA is between $150,000 - $200,000 per year. However, this can vary depending on the specific industry, company size, and level of experience of the individual.
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The Vanguard Group, Inc. is an American registered investment advisor based in Malvern, Pennsylvania, with about $7.7 trillion in global assets under management, as of April 2023. It is the largest provider of mutual funds and the second-largest provider of exchange-traded funds in the world after BlackRock's iShares.
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