
Marketing Automation Analyst
Builds and runs queries using multiple UPS data sources to establish targeted audiences for digital marketing campaigns and conduct analysis. Performs analysis, derives insights, provides recommendations to campaign stakeholders and leadership to inform business decisions, measure campaign performance, and optimize performance. Provides cohesive monthly/weekly reporting of progress of ongoing activity to highlight program KPIs and outcomes. Creates and presents PowerPoint slides and narratives in formal presentations to leadership and key stakeholders. Troubleshoots and resolves technical and other campaign issues. Participates in cross functional working sessions as a subject matter expert with customer segment data insights to enhance program effectiveness. Determines personal training needs to produce continuous development and remain current in the digital marketing space.
Experience creating target lists for marketing campaigns and proficient with relational databases and analytics tools
Manages the lifecycle of numerous marketing automation campaigns simultaneously; is self-directed and able to successfully project
Displays ability to analyze large sets of data (over 1M records) from multiple data sources, derive insights, and make recommendations for future strategies
MS Word
MS PowerPoint
MS Access
MS Project
Power BI
Relationship building skills
MS Excel skills
Time management competent
Motivated, self-directed and driven
Attention to detail
Adaptability
Problem-Solving
Detail Oriented and Organized
Multi tasker
Great communication skills
According to JobzMall, the average salary range for a Marketing Automation Analyst in 55 Glenlake Pkwy NE, Atlanta, GA 30328, USA is between $51,000 and $64,000.
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United Parcel Service is a global leader in logistics, offering a broad range of solutions including the transportation of packages and freight, the facilitation of international trade, and the deployment of advanced technology to manage the world of business more efficiently. Headquartered in Atlanta, UPS serves more than 220 countries and territories worldwide.

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