URMC Marketing Communications Director

Welcome to the University of Rochester Medical Center (URMC), a leading academic medical center dedicated to delivering world-class patient care, groundbreaking research, and innovative education. We are currently seeking a passionate and driven Marketing Communications Director to join our team and help us promote our mission and vision to the world.As the Marketing Communications Director, you will be responsible for developing and executing strategic marketing plans to increase brand awareness, drive engagement, and support our mission of advancing medicine and improving lives. You will work closely with the URMC leadership team to develop creative and effective marketing campaigns that showcase our exceptional services and programs. We are looking for a dynamic individual with strong communication skills, a proven track record of success in marketing, and a deep understanding of the healthcare industry. If you are a creative thinker, a collaborative leader, and a strategic planner, we invite you to apply for this exciting opportunity to make a meaningful impact on the healthcare industry.

1. Develop and execute strategic marketing plans to increase brand awareness and drive engagement for the University of Rochester Medical Center (URMC).
2. Collaborate with URMC leadership team to develop creative and effective marketing campaigns that showcase the exceptional services and programs offered by the medical center.
3. Create and implement marketing strategies that promote the mission and vision of URMC to the world.
4. Conduct market research and analyze data to identify new opportunities for promoting URMC and reaching target audiences.
5. Manage and oversee all marketing communications activities, including advertising, public relations, social media, and events.
6. Work closely with internal teams to ensure consistency and alignment of messaging across all marketing channels.
7. Develop and maintain relationships with media outlets and other external partners to maximize exposure for URMC.
8. Monitor and analyze the effectiveness of marketing efforts and make recommendations for improvements.
9. Stay up-to-date with industry trends and developments to inform marketing strategies and initiatives.
10. Mentor and lead a team of marketing professionals, providing guidance, feedback, and support.
11. Collaborate with other departments and stakeholders to ensure marketing efforts are aligned with overall organizational goals.
12. Manage marketing budget and allocate resources effectively to achieve desired results.
13. Ensure all marketing materials and communications adhere to brand guidelines and reflect the URMC brand accurately.
14. Represent URMC at industry events and conferences to promote the organization and build relationships.
15. Uphold the highest standards of professionalism, ethics, and integrity in all marketing communications and activities.

According to JobzMall, the average salary range for a URMC Marketing Communications Director in 300 E River Rd, Rochester, NY 14627, USA is $100,000-$130,000 per year. Salaries may vary depending on factors such as experience, skills, and education level.

The University of Rochester is a private research university in Rochester, New York. The university grants undergraduate and graduate degrees, including doctoral and professional degrees. The University of Rochester enrolls approximately 5,600 undergraduates and 4,600 graduate students.