Marketing Portfolio Analytics Manager

17951 MacArthur Blvd, Irvine, CA 92614, USA

Full-TimeDepends on ExperienceMid-LevelBachelors

Job Description

You will lead analytics for marketing, ensuring strong insight and decision support for all channels - SEM, SEO, Email, DM, Display, Push Notifications, Digital, and App. Lead the team responsible for analyzing, measuring, and optimizing marketing investments and tactics. Drive excellent practices and technical standards for establishing metrics for marketing fit for c-level consumption and marketing campaign tracking and measurement. Build and improve multi-touch attribution models and frameworks to assign credit for responders and conversions across a variety of marketing channels and touch points. Design, develop, implement, and monitor A/B tests across the conversion funnel. Use data to scale our ability to optimize marketing through the entire lifecycle of events and the customer journey.

Where is this job?

This job is located at 17951 MacArthur Blvd, Irvine, CA 92614, USA

Job Qualifications

5+ years of hands-on performance marketing, customer attrition, and retention.
Experience leading and executing tracking, attribution, and return on investment analyses.
8+ years with marketing databases, data platforms and services, data warehouses, and reporting/analytic tools and environments.
Marketing database solutions, including third-party data enrichment like such as Merkle, Acxiom, and Experian.

Required Skills

Javascript
HTML
Adobe
Time Management
SAS
MongoDB
Data structures and algorithms
SparkML
Building attrition and retention models
Realtime Analytics

Soft Skills

Process Improvement
Self-Driven
Communication Skills
Adaptability and Creativity

Compensation

According to JobzMall, the average salary range for a Marketing Portfolio Analytics Manager in 17951 MacArthur Blvd, Irvine, CA 92614, USA is $68,000 - $107,000.

Additional Information

Union Bank is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Required LanguagesEnglish

Job PostedOctober 20th, 2020

Apply BeforeJune 21st, 2025

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