
Marketing Analytics
Serve as an insight-driven analytical partner in supporting the development of the marketing strategy. Serve as subject matter expert throughout the organization on available marketing campaign performance data from internal and external sources. Extract data from internal and external sources and work closely with marketing team to plan for campaign execution, including, optimization of performance over multiple delivery channels and media. Participate in development of targeting strategies, build marketing test plans, and deliver relevant campaign metrics. Design, develop, and present strategic analytical models used to support marketing plans. Partner with marketing managers to provide direction in testing and measurement setup for marketing campaigns, across diverse channels, such as, direct mail, product, and email.
8+ years of related work experience.
Passion for data and insights and continually looking for opportunities to improve marketing campaign performance
Experience with marketing campaign planning and execution preferably, although not required, in the financial services industry.
Strong understanding of relational databases and query efficiency (SQL Server, Oracle)
Experience with marketing campaign planning and execution preferably, although not required, in the financial services industry
Python
SAS
Tableau
Power BI
MS Excel skills
Effective Time Management
Statistical analysis and modeling
Driven and self-motivated
Prioritizing skills
Problem Solving Skills
Attention to detail and accuracy
Multi-tasking
Verbal and Written Communication
According to JobzMall, the average salary range for a Marketing Analytics in 17951 MacArthur Blvd, Irvine, CA 92614, USA is:
$64,000 - $95,000 per year.
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MUFG Union Bank is an American full-service bank with 398 branches in California, Washington and Oregon which is wholly owned by MUFG Bank.

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