Senior Lead, Brand Marketing

Are you a dynamic and innovative marketing professional with a passion for building and elevating brand presence? Look no further! Under Armor is seeking a highly motivated Senior Lead for our Brand Marketing team to drive the development and execution of our brand strategy. As a key member of our team, you will be responsible for leading a team of talented marketers and collaborating with cross-functional teams to deliver impactful campaigns that resonate with our target audience. Join us in our mission to make all athletes better through passion, design, and the relentless pursuit of innovation. If you have a proven track record of success in brand marketing and a deep understanding of the sports and fitness industry, we want to hear from you!

1. Develop and execute the overall brand strategy for Under Armor, in alignment with company goals and objectives.
2. Lead a team of marketers to create and implement impactful campaigns that effectively communicate the brand's message and resonates with the target audience.
3. Collaborate with cross-functional teams, including product development, sales, and finance, to ensure brand consistency and cohesion across all touchpoints.
4. Conduct market research and analyze consumer trends to inform brand strategy and identify opportunities for growth.
5. Oversee the development of brand guidelines and ensure they are adhered to across all marketing initiatives.
6. Monitor and measure the effectiveness of brand campaigns and initiatives, and make data-driven recommendations for continuous improvement.
7. Manage the brand marketing budget, ensuring efficient and effective use of resources.
8. Stay up-to-date with industry trends and competitor activities to inform the brand strategy and maintain a competitive edge.
9. Mentor and develop team members, providing guidance and support to help them achieve their goals and drive results.
10. Represent the brand and company at industry events and conferences, building relationships and promoting the brand's mission and values.
11. Continuously strive to innovate and push boundaries in brand marketing, seeking out new and creative ways to elevate the brand's presence and engage with consumers.
12. Maintain a deep understanding of the sports and fitness industry, including consumer behavior, market trends, and competitive landscape, to inform brand strategy.

According to JobzMall, the average salary range for a Senior Lead, Brand Marketing in Baltimore, MD, USA is $90,000-$120,000 per year. This can vary depending on the specific company, industry, and level of experience of the individual.

Under Armour, Inc. is an American company that manufactures footwear, sports, and casual apparel. Under Armour's global headquarters are located in Baltimore, Maryland with additional offices located in Amsterdam (European headquarters), Austin, Guangzhou, Hong Kong, Houston, Jakarta, London, Mexico City, Munich, New York City, Panama City (international headquarters), Paris, Pittsburgh, Portland, San Francisco, São Paulo, Santiago, Seoul, Shanghai (Greater Chinese headquarters), and Toronto.