Welcome to UCHealth, a nationally recognized healthcare organization dedicated to providing exceptional patient care. We are currently seeking a talented and driven Media Buyer Strategist to join our team. As a Media Buyer Strategist, you will play a vital role in developing and executing strategic media plans to promote our brand and services. This position requires a combination of creativity, analytical skills, and a passion for healthcare. If you are a motivated individual with a strong understanding of media buying and a desire to make a positive impact in the healthcare industry, we encourage you to apply.
- Develop and execute strategic media plans to promote the UCHealth brand and services.
- Utilize creativity and analytical skills to identify the most effective media channels for reaching target audiences.
- Conduct thorough research on target demographics and market trends to inform media buying decisions.
- Negotiate and purchase media space and time, ensuring the best possible rates and placement for UCHealth.
- Collaborate with internal teams and external partners to develop compelling and impactful advertising campaigns.
- Monitor and analyze media performance, making adjustments as needed to optimize campaign success.
- Stay up-to-date on industry developments and innovations to continuously improve media buying strategies.
- Maintain relationships with media vendors and negotiate contracts to ensure the best value for UCHealth.
- Work closely with marketing and communications teams to align media plans with overall brand and messaging strategies.
- Uphold UCHealth's brand standards and guidelines in all media placements.
- Track and report on media spending and effectiveness to inform future media buying decisions.
- Represent UCHealth in a positive and professional manner at all times while interacting with media partners.
- Maintain a strong understanding of healthcare industry trends and regulations to ensure compliance in all media efforts.
- Collaborate with team members to create and present media plans and strategies to senior leadership and stakeholders.
- Act as a brand ambassador, promoting UCHealth and its services through all media efforts.
Bachelor's Degree In Marketing, Advertising, Or A Related Field.
Minimum Of 3-5 Years Experience In Media Buying, Preferably In The Healthcare Industry.
Strong Knowledge Of Media Planning And Buying Principles And Best Practices.
Excellent Analytical And Problem-Solving Skills, With The Ability To Interpret Data And Make Strategic Decisions.
Experience With Media Buying Software And Tools, Such As Nielsen, Comscore, And Google Analytics.
Data Analysis
Marketing Strategy
Negotiation skills
Budget management
Digital Marketing
Market
Media planning
Campaign optimization
Creative Thinking
Audience targeting
brand awareness
Advertising Trends
Communication
Conflict Resolution
Customer Service
Leadership
Time management
creativity
Critical thinking
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Media Buyer Strategist in Denver, CO, USA is $60,000 - $80,000 per year. This may vary depending on experience, education, and the specific company or industry the Media Buyer Strategist is working in.
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UCHealth is a not-for-profit health care system, headquartered in Aurora, Colorado, that includes hospitals and facilities throughout Colorado. It also includes affiliated hospitals in Wyoming and Nebraska.

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