Senior Product Brand Manager

At Tyson Foods, we are seeking a Senior Product Brand Manager to join our dynamic team. As a leading global food company, we are dedicated to providing high-quality, delicious products to our consumers. As the Senior Product Brand Manager, you will be responsible for leading the overall brand strategy, product development, and marketing initiatives for our portfolio of products. We are looking for an experienced and talented individual who can bring their creative flair, strategic thinking, and passion for food to this role. If you are a driven and innovative professional with a strong background in brand management and a love for the food industry, we want to hear from you!

1. Develop and implement brand strategies and product positioning to drive sales and increase brand awareness.
2. Conduct market research and analysis to identify consumer needs, trends, and competitors' activities to inform brand strategy.
3. Collaborate with cross-functional teams, including R&D, sales, and marketing, to drive product development and innovation.
4. Lead the development and execution of marketing campaigns, including advertising, promotions, and packaging design, to support product launches and drive brand loyalty.
5. Monitor and analyze sales performance and consumer feedback to identify areas for improvement and make recommendations for adjustments to brand strategy.
6. Manage the budget for brand marketing activities and ensure cost-effective use of resources.
7. Develop and maintain strong relationships with key stakeholders, including internal teams, external partners, and vendors.
8. Stay up-to-date with industry trends and consumer insights to inform future brand strategies and product development.
9. Manage a team of brand managers and coordinators, providing guidance, mentorship, and development opportunities.
10. Ensure compliance with company and industry regulations and guidelines in all brand and marketing activities.
11. Represent the company and its brand at industry events, conferences, and trade shows.
12. Continuously monitor and analyze market and consumer trends to identify potential new product opportunities and make recommendations for expansion of the product portfolio.
13. Collaborate with the sales team to develop and execute sales strategies that align with brand objectives and drive revenue growth.
14. Foster a culture of innovation and creativity within the team, encouraging new ideas and approaches to drive the success of the brand.
15. Act as a brand ambassador, promoting the company's values and mission both internally and externally.

According to JobzMall, the average salary range for a Senior Product Brand Manager in Springdale, AR, USA is $97,000 - $135,000 per year. This may vary depending on factors such as the size and type of company, the individual's level of experience and education, and the specific responsibilities and duties of the role.

Tyson Foods, Inc. is an American multinational corporation based in Springdale, Arkansas, that operates in the food industry. The company is the world's second largest processor and marketer of chicken, beef, and pork after JBS S.A. and annually exports the largest percentage of beef out of the United States.