Digital Marketing Manager
Lead creative brief development with in-house Creative Studio and/or an external agency. Oversee creative production of all GTM assets, including copywriting, design, and image selects. Craft channel promotional plans in collaboration with owned channel leads (email, social, web) & paid media experts. Drive leadership and consulted stakeholder reviews for program strategies and creative. Scale program strategy and assets to markets outside the US. Measure and report franchise performance across channels. Drive creative production of MTC assets, including copywriting, design, and image selects. Drive stakeholder reviews for program creative.
Proven experience managing integrated marketing programs across digital channels
A data-driven mentality, with a focus on how to use insights to influence planning and execution
An ability to work cross-functionality with a variety of creative minds and business stakeholders
An understanding of how local programs can be scaled globally to markets outside the US
Project Management Skills
Digital advertising
Time Management Skills
digital storytelling
Influence planning skills
Process Improvement
Driven and self-motivated
Prioritizing skills
Communication Skills
Flexibility/Adaptability
Attention to detail and accuracy
According to JobzMall, the average salary range for a Digital Marketing Manager in 1355 Market St #220, San Francisco, CA 94103, USA is between $67,946 and $103,919 per year. This range is based on the most recent job postings from employers in the area.
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