Marketing Operations Specialist

Welcome to Twilio, a leading cloud communications platform that empowers businesses to engage their customers in more meaningful ways. We are seeking a highly motivated and detail-oriented Marketing Operations Specialist to join our dynamic team. In this role, you will play a critical role in driving our marketing operations and ensuring the success of our campaigns and initiatives. If you have a passion for data, a strong understanding of marketing technology, and are driven to constantly improve processes, then we want to hear from you! Join us in shaping the future of communications and be a part of our innovative and collaborative culture.

1. Manage and optimize marketing technology platforms, including but not limited to marketing automation, CRM, and analytics tools.
2. Collaborate with cross-functional teams to execute and track successful marketing campaigns and initiatives.
3. Monitor and analyze key performance indicators to identify areas for improvement and make data-driven recommendations to enhance marketing strategies.
4. Maintain and ensure data accuracy and cleanliness in all marketing systems.
5. Develop and implement processes to streamline and improve marketing operations.
6. Stay up-to-date on industry trends and best practices in marketing technology and operations.
7. Provide support to the marketing team by creating, managing, and reporting on campaign performance metrics.
8. Assist in creating and maintaining documentation for marketing processes, procedures, and systems.
9. Conduct research and analysis to support decision making and help identify new marketing opportunities.
10. Collaborate with other teams to ensure alignment and consistency in messaging and branding across all marketing efforts.
11. Identify and troubleshoot any issues or roadblocks in marketing operations, and work towards finding solutions to improve efficiency.
12. Continuously monitor and report on the effectiveness and ROI of marketing campaigns and recommend adjustments as needed.
13. Proactively identify and implement new strategies and tools to improve marketing operations and increase efficiency.
14. Actively participate in team meetings and contribute ideas to improve overall marketing efforts.
15. Represent the company in a professional and positive manner at all times.

According to JobzMall, the average salary range for a Marketing Operations Specialist is between $40,000 to $80,000 per year. However, this can vary depending on factors such as location, industry, and experience level. Some may earn higher salaries with additional bonuses and benefits.

Twilio's mission is to fuel the future of communications. Developers and businesses use Twilio to make communications relevant and contextual by embedding messaging, voice, and video capabilities directly into their software applications.