Welcome to Twilio - the leading cloud communications platform that empowers businesses of all sizes to build better customer experiences. We are seeking a talented and experienced Marketing Operations Manager to join our dynamic team and help us drive growth through efficient and effective marketing operations. As a Marketing Operations Manager, you will play a crucial role in ensuring the success of our marketing initiatives by managing and optimizing our marketing technology stack, tracking and analyzing campaign performance, and collaborating with cross-functional teams to drive strategic decision-making. To excel in this role, you must have a strong understanding of marketing automation and data analytics, excellent project management skills, and a passion for driving results. If you are a driven and detail-oriented individual with a strong background in marketing operations, we encourage you to apply for this exciting opportunity and be a part of our Twilio family.
- Manage and optimize the marketing technology stack to ensure efficient and effective use of tools and systems.
- Track and analyze campaign performance, providing insights and recommendations for improvement.
- Collaborate with cross-functional teams, including marketing, sales, and product, to drive strategic decision-making and alignment.
- Develop and implement processes and workflows to streamline and improve marketing operations.
- Monitor and maintain data quality and integrity for marketing campaigns and initiatives.
- Stay up-to-date with industry best practices and trends in marketing automation and data analytics.
- Manage and prioritize multiple projects and tasks, ensuring timely and accurate completion.
- Communicate and report on marketing operations performance to stakeholders and leadership.
- Identify and implement opportunities for automation and optimization within marketing operations.
- Work closely with the marketing team to develop and execute effective marketing campaigns.
- Collaborate with the sales team to ensure alignment and integration between marketing and sales processes.
- Provide training and support to team members on marketing technology and processes.
- Manage and monitor budgets for marketing operations initiatives.
- Analyze and report on key metrics and KPIs to measure the success of marketing operations efforts.
- Proactively identify and troubleshoot issues with marketing technology and systems.
- Foster a culture of continuous improvement and optimization within the marketing operations team.
- Represent the marketing operations team in cross-functional meetings and initiatives.
- Stay informed of industry and regulatory changes that may impact marketing operations and make necessary adjustments.
- Ensure compliance with company policies and procedures related to marketing operations.
- Continuously seek out opportunities to drive growth and improve efficiency within marketing operations.
Strong Analytical And Problem-Solving Skills: A Marketing Operations Manager At Twilio Must Possess Strong Analytical Skills To Gather And Interpret Data, Identify Patterns And Trends, And Make Data-Driven Decisions To Optimize Marketing Strategies.
Excellent Project Management Skills: This Role Requires The Ability To Manage Multiple Projects And Priorities, Set And Meet Deadlines, And Effectively Communicate Progress And Results To Key Stakeholders.
In-Depth Knowledge Of Marketing Automation Platforms: The Ideal Candidate Should Have A Deep Understanding Of Marketing Automation Tools Such As Marketo Or Eloqua And Have Experience In Implementing And Optimizing Campaigns Within These Platforms.
Experience With Data Analysis And Reporting: A Marketing Operations Manager Should Be Proficient In Data Analysis And Reporting, With The Ability To Create And Present Meaningful Insights And Recommendations To The Marketing Team.
Strong Communication And Collaboration Skills: This Role Involves Working Closely With Cross-Functional Teams Such As Sales, Product, And Finance. Therefore, Effective Communication And Collaboration Skills Are Crucial For Success In This Role.
Project Management
Vendor Management
Data Analysis
Lead Generation
Budget management
Content Creation
Digital Marketing
Event Planning
Brand management
CRM management
Campaign planning
Analytics Reporting
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Attention to detail
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Marketing Operations Manager is between $70,000 and $135,000 per year. However, this can vary depending on factors such as location, industry, and years of experience. Some Marketing Operations Managers may earn higher salaries with bonuses and benefits included.
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Twilio's mission is to fuel the future of communications. Developers and businesses use Twilio to make communications relevant and contextual by embedding messaging, voice, and video capabilities directly into their software applications.
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