Senior SEM Analyst

Are you passionate about digital marketing and data analysis? Do you have a deep understanding of search engine marketing (SEM) strategies and the ability to drive impactful results? If so, we have an exciting opportunity for you at TripAdvisor as a Senior SEM Analyst. As a key member of our marketing team, you will have the opportunity to utilize your expertise and drive our SEM efforts to new heights. We are looking for a highly motivated and analytical individual who can thrive in a fast-paced and dynamic environment. Join us and make a significant impact on the success of our company while growing your career in the digital marketing industry.

1. Develop and implement effective SEM strategies to drive traffic and conversions for TripAdvisor.
2. Conduct in-depth analysis of SEM campaigns and provide actionable insights to optimize performance and ROI.
3. Monitor and report on key metrics, such as click-through rates, conversion rates, and cost per acquisition.
4. Collaborate with cross-functional teams, including content, design, and product, to align SEM efforts with overall marketing goals.
5. Stay updated on industry trends, best practices, and algorithm updates to ensure TripAdvisor's SEM strategy remains competitive.
6. Set up and manage A/B tests to continuously improve and refine SEM campaigns.
7. Identify and target new keywords and audiences to expand TripAdvisor's reach and drive growth.
8. Utilize data and analytics tools to track and measure the impact of SEM efforts on website traffic and user behavior.
9. Communicate regularly with stakeholders to provide updates on SEM performance and present recommendations for improvements.
10. Train and mentor junior team members on SEM strategies and best practices.
11. Develop and maintain relationships with key partners and platforms, such as Google and Bing.
12. Proactively identify opportunities for process improvements and automation to increase efficiency and effectiveness of SEM efforts.
13. Maintain a thorough understanding of TripAdvisor's products, services, and target audience to inform SEM strategy.
14. Adhere to budget and spend targets, ensuring maximum return on investment for SEM campaigns.
15. Contribute to overall digital marketing strategy and collaborate with other team members to drive integrated campaigns.

According to JobzMall, the average salary range for a Senior SEM Analyst in Needham, MA, USA is $70,000 to $90,000 per year. This can vary depending on the specific company, experience level, and other factors. Some companies may offer bonuses or additional benefits that can also affect the overall salary range.

TripAdvisor, Inc. is an American travel and restaurant website company that shows hotel and restaurant reviews, accommodation bookings and other travel-related content.