Are you a data-driven and results-oriented individual with a passion for digital marketing and travel? TripAdvisor is seeking a highly experienced Senior Paid Search Analyst to join our dynamic team and take our paid search strategy to the next level. In this role, you will have the opportunity to work with cutting-edge technology and collaborate with cross-functional teams to drive business growth and maximize ROI. If you have a strong analytical mindset, a deep understanding of paid search platforms, and a proven track record of driving performance, we want to hear from you!
- Develop and implement innovative paid search strategies to drive business growth and increase ROI for TripAdvisor.
- Monitor and analyze paid search campaigns to identify areas for improvement and make data-driven recommendations for optimization.
- Collaborate with cross-functional teams, including marketing, product, and analytics, to ensure alignment and maximize the impact of paid search initiatives.
- Stay up-to-date with industry trends and best practices to continuously evolve and improve TripAdvisor's paid search strategy.
- Utilize cutting-edge technology and tools to improve efficiency and effectiveness of paid search campaigns.
- Conduct extensive keyword research and analysis to identify new opportunities and optimize existing campaigns.
- Monitor and manage paid search budgets to ensure efficient allocation of resources.
- Create and present regular reports and insights on paid search performance to stakeholders at all levels.
- Stay current with the latest developments and updates in paid search platforms, such as Google Ads and Bing Ads.
- Mentor and train junior team members on paid search best practices and techniques.
Extensive Experience In Managing And Optimizing Large-Scale Paid Search Campaigns Across Multiple Platforms (Google Ads, Bing Ads, Etc.).
In-Depth Knowledge Of Search Engine Algorithms, Keyword Research, And Bid Management Strategies.
Proven Track Record Of Delivering Successful Roi-Driven Campaigns And Achieving Performance Goals.
Strong Analytical Skills With The Ability To Interpret Data And Make Data-Driven Decisions.
Excellent Communication And Project Management Skills, With The Ability To Effectively Collaborate With Cross-Functional Teams And Manage Multiple Projects Simultaneously.
Keyword Research
Budget management
A/B testing
Analytics
ROI analysis
Campaign optimization
Bid Management
Competitor Analysis
Ad copywriting
Conversion tracking
Ppc Strategy
Communication
Conflict Resolution
Leadership
Time management
Interpersonal Skills
creativity
Attention to detail
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Senior Paid Search Analyst is between $70,000 to $90,000 per year. This can vary depending on factors such as location, experience, and the specific company or industry. Some senior paid search analysts may earn higher salaries, potentially exceeding $100,000 per year, while others may earn lower salaries closer to $60,000 per year. Additionally, bonuses and other forms of compensation may also impact the overall salary
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TripAdvisor, Inc. is an American travel and restaurant website company that shows hotel and restaurant reviews, accommodation bookings and other travel-related content.
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