SEM B2B Manager

Are you passionate about driving business growth through digital marketing? Do you have a strong background in B2B advertising and a knack for creating successful SEM campaigns? TripAdvisor is searching for a dynamic and experienced SEM B2B Manager to join our team. In this role, you will have the opportunity to lead and execute strategic SEM initiatives for our B2B business, helping us reach new markets and drive revenue. We are looking for a self-starter with a proven track record of delivering results in a fast-paced environment. If you are a data-driven marketer with a passion for travel and a desire to make a big impact, we want to hear from you!

1. Develop and implement strategic SEM initiatives to drive business growth for TripAdvisor's B2B business.
2. Create and manage successful SEM campaigns to reach new markets and drive revenue.
3. Monitor and analyze campaign performance, making data-driven decisions to optimize and improve results.
4. Collaborate with cross-functional teams to ensure alignment and integration of SEM efforts with overall marketing strategy.
5. Stay up-to-date with industry trends and best practices in SEM to continuously improve and innovate our approach.
6. Drive lead generation efforts through SEM, working closely with sales teams to ensure quality and quantity of leads.
7. Develop and manage budgets for SEM campaigns, ensuring efficient use of resources and maximum ROI.
8. Provide regular reporting and analysis on SEM performance, including insights and recommendations for future initiatives.
9. Manage relationships with external partners and agencies to support SEM efforts.
10. Act as a subject matter expert for SEM within the B2B marketing team and the wider organization.
11. Lead and mentor junior team members, providing guidance and support to help them develop their skills and achieve success.
12. Represent TripAdvisor at industry events and conferences to promote our B2B offerings and share insights on SEM strategies.
13. Identify and pursue new opportunities for growth through SEM, including testing new platforms, ad formats, and targeting options.
14. Stay informed on the competitive landscape and adjust SEM strategies accordingly to maintain a competitive edge.
15. Continuously monitor and improve the user experience for B2B clients through SEM efforts.

According to JobzMall, the average salary range for a SEM B2B Manager in New York, NY, USA is $80,000-$120,000 per year. This may vary depending on the specific company, years of experience, and individual skills and qualifications.

TripAdvisor, Inc. is an American travel and restaurant website company that shows hotel and restaurant reviews, accommodation bookings and other travel-related content.