Paid Search Optimization Manager

Are you passionate about driving traffic and conversions through strategic paid search campaigns? Do you have a keen eye for data and a knack for optimizing campaigns to deliver maximum results? If so, we have an exciting opportunity for you to join our team as a Paid Search Optimization Manager at TripAdvisor.As a Paid Search Optimization Manager, you will play a crucial role in driving the success of our paid search efforts by developing and implementing innovative strategies to improve our search engine rankings, increase click-through rates, and ultimately drive conversions. You will work closely with cross-functional teams to analyze data, identify areas for improvement, and optimize campaigns to achieve our performance goals.To be successful in this role, you must have a deep understanding of paid search, a strong analytical mindset, and a proven track record of driving results through data-driven optimizations. If you are a self-motivated, detail-oriented individual with a passion for all things related to paid search, we want to hear from you!

1. Develop and implement strategic paid search campaigns to drive traffic and conversions for the company's website.
2. Utilize data and analytics to identify areas for improvement and optimize campaigns to achieve maximum results.
3. Collaborate with cross-functional teams to ensure alignment and consistency in messaging and goals.
4. Monitor and analyze campaign performance, providing regular updates and recommendations for optimization.
5. Stay up-to-date on industry trends and best practices in paid search, and apply this knowledge to continuously improve campaign performance.
6. Conduct keyword research and ad copy testing to improve search engine rankings and click-through rates.
7. Manage and allocate budget effectively to maximize return on investment.
8. Develop and maintain relationships with key partners and vendors to ensure the success of paid search efforts.
9. Communicate campaign performance and insights to stakeholders, including senior management.
10. Stay informed and compliant with industry regulations and policies related to paid search.
11. Train and mentor team members on paid search best practices and strategies.
12. Continuously identify new opportunities for growth and improvement within the paid search space.
13. Collaborate with other marketing teams to develop integrated campaigns and strategies that align with overall business goals.
14. Act as a subject matter expert on paid search within the company, providing guidance and support to other teams as needed.
15. Proactively identify and troubleshoot any issues or challenges that arise in paid search campaigns, and provide solutions to address them.

According to JobzMall, the average salary range for a Paid Search Optimization Manager in London, UK is between £40,000 - £60,000 per year. However, this can vary depending on factors such as the company, industry, and level of experience. Some top companies in London may offer higher salaries for this role, while smaller companies may offer lower salaries. Additionally, bonuses and benefits may also impact the overall compensation for a Paid Search Optimization Manager in London.

TripAdvisor, Inc. is an American travel and restaurant website company that shows hotel and restaurant reviews, accommodation bookings and other travel-related content.