Paid Media Specialist

Are you a data-driven strategist with a passion for digital marketing? Do you thrive in a fast-paced and dynamic environment? If so, we have an exciting opportunity for you as a Paid Media Specialist at Trimble! As a global company that specializes in providing advanced technology solutions, we are seeking a highly skilled and motivated individual to join our team. In this role, you will be responsible for managing and optimizing our paid media campaigns to drive growth and increase brand awareness. If you have a proven track record of success in paid media and a strong understanding of digital advertising platforms, we want to hear from you! Join us at Trimble and take your career to the next level.

1. Manage and optimize paid media campaigns across various digital advertising platforms.
2. Develop and implement strategies to drive growth and increase brand awareness.
3. Analyze and report on campaign performance, providing insights and recommendations for improvement.
4. Stay up-to-date with industry trends and best practices in digital marketing and paid media.
5. Collaborate with cross-functional teams to ensure alignment and integration of paid media campaigns with overall marketing strategy.
6. Conduct market research and competitive analysis to inform campaign targeting and messaging.
7. Monitor and manage budget allocations and spending to ensure efficient and effective use of resources.
8. Use data and analytics to identify opportunities for campaign optimization and drive continuous improvement.
9. Stay informed on changes and updates to digital advertising platforms and adjust strategies accordingly.
10. Effectively communicate and present campaign performance and results to stakeholders.
11. Work with third-party vendors and agencies as needed.
12. Proactively identify and troubleshoot any issues or roadblocks that may arise during campaign execution.
13. Collaborate with the broader marketing team to ensure consistency and alignment of messaging and branding across all channels.
14. Maintain a strong understanding of Trimble's products and services to effectively position and promote them through paid media.
15. Continuously evaluate and test new paid media tactics and strategies to drive innovation and improve results.

According to JobzMall, the average salary range for a Paid Media Specialist in Princeton, NJ, USA is $51,000 - $75,000 per year. This may vary depending on the specific company, years of experience, and additional skills or certifications.

Trimble Inc. is a Sunnyvale, California-based developer of receivers, laser rangefinders, unmanned aerial vehicles, inertial navigation systems and software processing tools.