Analytics Product Marketing Lead

Are you passionate about the intersection of data and marketing? Do you have a knack for crafting compelling messages and driving product growth? TransUnion is seeking an experienced and dynamic Analytics Product Marketing Lead to join our team. In this role, you will be responsible for developing and executing go-to-market strategies for our analytics products, driving product adoption and revenue growth. We are looking for a highly motivated individual with a strong background in product marketing and an understanding of the analytics industry. If you thrive in a fast-paced, collaborative environment and have a passion for leveraging data to drive business success, we want to hear from you!

1. Develop and execute go-to-market strategies for TransUnion's analytics products.
2. Drive product adoption and revenue growth by creating compelling marketing messages and campaigns.
3. Conduct market research and analysis to identify target audiences and market trends.
4. Collaborate with cross-functional teams, including product management and sales, to develop and execute marketing plans.
5. Create and deliver product presentations and demos to internal and external stakeholders.
6. Monitor and analyze product performance and make recommendations for improvements.
7. Develop and maintain a deep understanding of the analytics industry, including competitors and market trends.
8. Work closely with the data and analytics teams to understand and leverage product capabilities and features.
9. Develop and maintain relationships with key clients and industry partners to drive product growth.
10. Collaborate with the sales team to develop sales enablement materials and provide product training.
11. Monitor and report on key metrics and KPIs to measure the success of marketing initiatives.
12. Stay up-to-date on industry best practices and incorporate them into marketing strategies.
13. Manage and prioritize multiple projects and initiatives simultaneously.
14. Collaborate with the marketing team to develop and manage budgets for marketing campaigns.
15. Continuously seek out opportunities for product innovation and improvement.

According to JobzMall, the average salary range for a Analytics Product Marketing Lead in Chicago, IL, USA is between $110,000 and $150,000 per year. This can vary depending on the individual's level of experience, specific skills and expertise, and the company they work for. Some companies may offer higher salaries or additional benefits such as bonuses or stock options. It is important to research the specific company and job requirements to get a more accurate understanding of the salary range for this position.

TransUnion began as a credit reporting agency and now offers multiple financial services and solutions for businesses, governments and individuals. Using data collected from millions of consumers around the world, the company provides deep information that helps consumers, companies and organizations make better financial decisions.