Marketing Specialist, Technical Personas

Welcome to Trane Technologies, a global leader in sustainable climate solutions. We are seeking a passionate and innovative Marketing Specialist to join our team and specialize in creating technical personas for our products. As a Marketing Specialist, you will play a crucial role in developing effective marketing strategies by understanding the needs and preferences of our technical customers. We are looking for someone with a strong background in technical marketing, exceptional analytical skills, and a deep understanding of the HVAC industry. If you are driven by data, thrive in a fast-paced environment, and have a strong desire to make a positive impact on the environment, we encourage you to apply for this exciting opportunity.

1. Develop technical personas for our products to better understand the needs and preferences of our technical customers.
2. Analyze market trends and customer data to inform effective marketing strategies.
3. Collaborate with cross-functional teams to gather technical insights and translate them into marketing materials.
4. Stay up-to-date with industry trends and competitors to identify potential opportunities and challenges.
5. Create and manage marketing campaigns targeted towards technical customers.
6. Measure and report on the effectiveness of marketing campaigns and make data-driven recommendations for improvement.
7. Conduct market research and gather customer feedback to inform product development and marketing strategies.
8. Monitor and analyze sales data to identify areas for growth and make recommendations for targeted marketing efforts.
9. Develop and maintain relationships with key technical stakeholders and industry influencers.
10. Stay informed on technical advancements and innovations in the HVAC industry to ensure our marketing efforts are aligned with industry standards.
11. Collaborate with the marketing team to create compelling and informative technical content for various marketing channels.
12. Represent the company at industry events and conferences to promote our products and gather insights on customer needs.
13. Ensure all technical messaging and materials are accurate and aligned with company branding and messaging.
14. Continuously assess and improve our technical marketing strategies to increase customer engagement and drive sales.
15. Contribute to the overall marketing strategy and provide insights on how to better target technical customers.

According to JobzMall, the average salary range for a Marketing Specialist, Technical Personas in Davidson, NC, USA is $50,000 to $80,000 per year. However, this can vary depending on the specific company, experience level, and other factors. It is best to research the specific company and job listing for more accurate salary information.

Trane Technologies plc is a manufacturing company focused on heating, ventilation, and air conditioning and refrigeration systems. The company traces its corporate history back more than 150 years and was created after a series of mergers and spin-offs.