Trane Technologies

Global Brand Strategy Leader

Trane Technologies

Davidson, NC, USA
Full-TimeDepends on ExperienceSenior LevelMasters
Job Description

Welcome to Trane Technologies, a global leader in creating sustainable and innovative heating, ventilation, and air conditioning solutions. We are seeking a highly motivated and experienced Global Brand Strategy Leader to join our dynamic and forward-thinking team. As the Global Brand Strategy Leader, you will play a critical role in shaping and driving the brand strategy for our diverse portfolio of products and services. In this role, you will have the opportunity to make a significant impact on our brand presence and market positioning. We are looking for a strategic thinker with exceptional leadership skills and a passion for creating memorable brand experiences. If you have a proven track record of success in developing and implementing global brand strategies and a strong understanding of the evolving market trends, we would love to hear from you. Join us in our mission to create a better tomorrow for our customers and the planet.

  1. Develop and implement a comprehensive global brand strategy that aligns with the company's overall goals and objectives.
  2. Lead cross-functional teams to ensure consistent brand messaging and visuals across all products and services.
  3. Conduct market research and analysis to understand consumer behavior and identify new opportunities to enhance our brand presence.
  4. Collaborate with product development teams to incorporate brand values and messaging into new products and services.
  5. Monitor and analyze market trends and competitor strategies to continuously improve and evolve our brand strategy.
  6. Develop and manage annual brand budgets, ensuring efficient and effective use of resources.
  7. Work closely with the marketing and communications teams to create impactful campaigns and initiatives that promote our brand and drive brand awareness.
  8. Serve as the brand ambassador, ensuring all internal and external stakeholders are aligned with the brand strategy and messaging.
  9. Develop and maintain relationships with key partners and vendors to support the execution of brand initiatives.
  10. Provide regular updates and reports on brand performance and make recommendations for improvements and adjustments as needed.
  11. Stay up-to-date with industry developments and best practices to continuously enhance and evolve our brand strategy.
  12. Lead and mentor a team of brand strategists, providing guidance and support in their professional development.
  13. Collaborate with global teams to ensure consistency and alignment of the brand across all regions and markets.
  14. Represent the company at industry events and conferences, promoting our brand and building relationships with key stakeholders.
Where is this job?
This job is located at Davidson, NC, USA
Job Qualifications
  • Extensive Experience In Global Brand Management: A Successful Candidate Should Have A Minimum Of 7-10 Years Of Experience In Leading Global Brand Strategy For A Large Multinational Organization. This Includes Creating And Implementing Brand Strategies That Drive Business Growth And Enhance Brand Equity Across Multiple Markets.

  • Strong Understanding Of Global Markets And Consumer Behavior: The Ideal Candidate Should Have A Deep Understanding Of Global Markets, Including Cultural Nuances, Consumer Behavior, And Trends. This Will Enable Them To Develop Effective Brand Strategies That Resonate With Diverse Audiences And Drive Business Results.

  • Proven Track Record Of Developing And Executing Successful Brand Strategies: The Candidate Should Have A Track Record Of Developing And Executing Brand Strategies That Have Delivered Measurable Results. This Includes Creating Brand Positioning, Messaging, And Visual Identity That Align With Business Objectives And Resonate With Target Audiences.

  • Excellent Leadership And Communication Skills: As A Global Brand Strategy Leader, The Candidate Will Be Responsible For Leading Cross-Functional Teams And Collaborating With Stakeholders Across Different Regions. Strong Leadership And Communication Skills, Including The Ability To Influence And Persuade, Are Essential For Success In This Role.

  • Strategic And Analytical Mindset: The Candidate Should Have A Strategic And Analytical Mindset, With The Ability To Gather And Analyze Data, Identify Trends, And Make Data-Driven Decisions. This Will Enable Them To Develop And Execute Effective Brand Strategies That Drive Business Growth And Enhance Brand Equity.

Required Skills
  • Strategic Planning

  • Project Management

  • Data Analysis

  • Brand management

  • Competitive analysis

  • Market analysis

  • Brand Development

  • Consumer research

  • Cross-Cultural Communication

  • brand positioning

  • Brand

  • Brand Messaging

Soft Skills
  • Communication

  • Conflict Resolution

  • Emotional Intelligence

  • Leadership

  • Time management

  • Interpersonal Skills

  • creativity

  • Teamwork

  • Adaptability

  • Problem-Solving

Compensation

According to JobzMall, the average salary range for a Global Brand Strategy Leader in Davidson, NC, USA is $118,000-$176,000 per year. However, this can vary depending on factors such as the specific company, years of experience, and additional skills and qualifications. Some companies may offer higher salaries for this role, while others may offer lower salaries. It is important to research the specific company and their salary ranges to get a more accurate understanding of the potential salary for this position.

Additional Information
Trane Technologies is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedMay 30th, 2024
Apply BeforeAugust 19th, 2025
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About Trane Technologies

Trane Technologies plc is a manufacturing company focused on heating, ventilation, and air conditioning and refrigeration systems. The company traces its corporate history back more than 150 years and was created after a series of mergers and spin-offs.

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