Toyota

Digital Marketing Specialist

Toyota

Louisville, KY, USA
Full-TimeDepends on ExperienceSenior LevelMasters
Job Description

Welcome to Toyota! We are a leading automotive company committed to providing innovative and reliable vehicles to our customers. As a Digital Marketing Specialist, you will play a crucial role in enhancing our online presence and driving brand awareness. We are seeking a dynamic and creative individual with a passion for digital marketing to join our team. If you have a strong understanding of digital trends and consumer behavior, along with the ability to develop and execute effective marketing campaigns, we want to hear from you! Join us in shaping the future of Toyota by bringing your skills and expertise to our team.

  1. Develop and implement digital marketing strategies to increase brand awareness and drive sales for Toyota.
  2. Stay up-to-date with the latest digital trends and consumer behavior to ensure our online presence is relevant and effective.
  3. Collaborate with cross-functional teams to create and execute integrated marketing campaigns across various digital channels.
  4. Monitor and analyze website traffic and user engagement data to identify areas for improvement and optimize digital marketing efforts.
  5. Manage and maintain all digital platforms, including social media, email marketing, and website, to ensure consistent branding and messaging.
  6. Create and curate engaging and relevant content for digital channels to attract and retain target audiences.
  7. Collaborate with external agencies and vendors to develop and execute digital campaigns and initiatives.
  8. Monitor and respond to online reviews and inquiries to maintain a positive brand image.
  9. Utilize data and analytics to track and report on the success of digital marketing campaigns and make recommendations for future improvements.
  10. Continuously research and identify new digital marketing opportunities and technologies to drive innovation and stay ahead of competitors.
  11. Collaborate with internal stakeholders to ensure digital marketing strategies align with overall business goals and objectives.
  12. Stay informed on industry best practices and make recommendations for process improvements to enhance digital marketing efforts.
Where is this job?
This job is located at Louisville, KY, USA
Job Qualifications
  • Bachelor's Degree In Marketing, Advertising, Or A Related Field.

  • Minimum Of 3 Years Experience In Digital Marketing, Preferably In The Automotive Industry.

  • Proficiency In Various Digital Marketing Tools And Platforms, Such As Google Analytics, Adwords, And Social Media Advertising.

  • Strong Analytical Skills And Ability To Interpret Data To Create Effective Digital Marketing Strategies.

  • Excellent Communication And Project Management Skills, With The Ability To Work Cross-Functionally With Various Teams And Stakeholders.

Required Skills
  • Google Analytics

  • Data Analysis

  • Market Research

  • Content Creation

  • Social media management

  • Brand management

  • Email Marketing

  • Copywriting

  • PPC Advertising

  • SEO Optimization

  • Website design

  • Influ

Soft Skills
  • Communication

  • Conflict Resolution

  • Emotional Intelligence

  • Leadership

  • Time management

  • creativity

  • flexibility

  • Teamwork

  • Adaptability

  • Problem-Solving

Compensation

According to JobzMall, the average salary range for a Digital Marketing Specialist in Louisville, KY, USA is $45,000-$60,000 per year. However, this can vary depending on factors such as experience, skills, and company size. Some higher-paying positions in this field can earn upwards of $80,000 per year.

Additional Information
Toyota is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedJune 17th, 2024
Apply BeforeMay 22nd, 2025
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About Toyota

Toyota Industries Corp. engages in the manufacture and sale of automobiles and industrial machines. It operates through the following segments: Automobile, Material Handling Equipment, Logistics, and Textile Machinery.

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