Are you a digital marketing expert with a passion for the automotive industry? Do you have a proven track record of driving successful online campaigns? If so, Toyota is looking for a dynamic and motivated Digital Marketing Specialist to join our team. As a leader in the automotive industry, Toyota is seeking a talented individual who can help us elevate our digital presence and drive strategic marketing initiatives. If you thrive in a fast-paced, collaborative environment and have the necessary qualifications, we want to hear from you!
- Develop and implement digital marketing strategies to drive brand awareness and sales for Toyota's automotive products.
- Conduct market research and analyze consumer trends to identify target audiences and create targeted campaigns.
- Manage and optimize digital advertising campaigns across various platforms, including social media, search engines, and display networks.
- Utilize analytics tools to track and report on campaign performance, making data-driven recommendations for optimization.
- Collaborate with cross-functional teams to ensure cohesive messaging and branding across all digital platforms.
- Stay up-to-date on industry trends and best practices, making recommendations for innovative digital initiatives.
- Create and manage budgets for digital marketing campaigns, ensuring efficient use of resources.
- Monitor and respond to online reviews and customer inquiries, maintaining a positive online reputation for Toyota.
- Identify and pursue partnerships and collaborations with relevant influencers and organizations to expand Toyota's digital reach.
- Support the development and maintenance of Toyota's website, ensuring it is user-friendly, visually appealing, and optimized for SEO.
- Train and educate other team members on digital marketing best practices and strategies.
- Continuously evaluate and improve the effectiveness of digital marketing efforts, making adjustments as needed to meet business objectives.
- Comply with all legal and ethical standards for online marketing and advertising.
- Represent Toyota at industry events and conferences, networking and promoting the brand's digital initiatives.
- Collaborate with external agencies and vendors to execute digital marketing campaigns and projects.
Bachelor’s Degree In Marketing, Communications, Or Related Field.
Minimum Of 3-5 Years Of Experience In Digital Marketing, Preferably In The Automotive Industry.
Strong Understanding Of Digital Marketing Strategies And Tactics, Including Seo, Sem, Social Media, Email Marketing, And Content Marketing.
Proficiency In Digital Marketing Tools And Platforms Such As Google Analytics, Adobe Creative Suite, And Social Media Management Tools.
Excellent Analytical And Problem-Solving Skills, With The Ability To Interpret Data And Make Data-Driven Decisions To Optimize Campaigns And Drive Results.
Graphic Design
Data Analysis
Market Research
Content Creation
Web analytics
Social media management
Brand management
Email Marketing
video
PPC Advertising
SEO Optimization
Campaign planning
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Attention to detail
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Digital Marketing Specialist in Erlanger, KY, USA is $46,000 to $65,000 per year. This can vary depending on factors such as experience, education, and specific job duties. Some companies may also offer bonuses or other benefits on top of the base salary.
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Toyota Industries Corp. engages in the manufacture and sale of automobiles and industrial machines. It operates through the following segments: Automobile, Material Handling Equipment, Logistics, and Textile Machinery.
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