Digital Marketing Specialist

As a Digital Marketing Specialist at Toyota, you will play a crucial role in developing and executing innovative digital marketing strategies to drive brand awareness and achieve business objectives. We are seeking a highly skilled and motivated individual with a passion for all things digital and a deep understanding of the ever-evolving landscape of online marketing. Your expertise and creativity will be integral in enhancing Toyota's online presence and connecting with our target audience. Join our team and make a significant impact in the automotive industry.

1. Develop and implement digital marketing strategies to increase brand awareness and achieve business objectives for Toyota.
2. Stay updated on the latest digital marketing trends and technologies, and apply them to improve Toyota's online presence.
3. Utilize various digital marketing channels such as social media, email, SEO, PPC, and display advertising to reach and engage with the target audience.
4. Collaborate with cross-functional teams to create and execute integrated digital marketing campaigns.
5. Monitor and analyze digital marketing performance metrics and provide actionable insights to optimize campaigns and improve ROI.
6. Create and manage digital content, including social media posts, email campaigns, and website content, that aligns with Toyota's brand identity and messaging.
7. Conduct market research and competitor analysis to identify opportunities for growth and stay ahead of industry trends.
8. Develop and maintain relationships with external digital marketing agencies and vendors.
9. Stay updated on industry regulations and ensure Toyota's digital marketing efforts comply with relevant laws and guidelines.
10. Continuously track and report on the effectiveness of digital marketing efforts, providing regular updates to management.
11. Act as a brand ambassador and maintain a strong understanding of Toyota's products, services, and values.
12. Collaborate with the sales team to develop lead generation and customer acquisition strategies through digital channels.
13. Use data-driven insights to optimize user experience and conversion rates on Toyota's digital platforms.
14. Develop and manage digital advertising budgets and ensure cost-effective allocation of resources.
15. Train and mentor junior team members on digital marketing best practices and techniques.

According to JobzMall, the average salary range for a Digital Marketing Specialist in Georgetown, KY 40324, USA is between $40,000 to $60,000 per year. However, this can vary depending on factors such as experience, education, skills, and the specific company or industry the specialist is working in. Some specialists may earn higher salaries if they have advanced certifications or specialized skills in certain areas of digital marketing.

Toyota Industries Corp. engages in the manufacture and sale of automobiles and industrial machines. It operates through the following segments: Automobile, Material Handling Equipment, Logistics, and Textile Machinery.