Toyota

Digital Marketing Specialist

Toyota

Plano, TX, USA
Full-TimeDepends on ExperienceMid-LevelBachelors
Job Description

Welcome to Toyota, where innovation meets excellence! We are seeking a highly skilled and dynamic Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for creating and implementing digital marketing strategies to promote our brand and products. We are looking for an innovative and results-driven individual who is passionate about all things digital and has a proven track record of driving successful campaigns. If you have a keen eye for detail, a strategic mindset, and a strong understanding of digital marketing tools and techniques, we want you on our team!

  1. Develop and execute digital marketing strategies to support the overall marketing objectives of the company.
  2. Create and manage digital marketing campaigns across various platforms, including social media, email, and search engines.
  3. Monitor and analyze key performance metrics to continually optimize campaigns and drive better results.
  4. Collaborate with cross-functional teams to ensure brand consistency and alignment with overall marketing goals.
  5. Stay up-to-date with industry trends, best practices, and emerging technologies to continually improve and innovate digital marketing efforts.
  6. Conduct market research and gather consumer insights to inform digital marketing strategies.
  7. Utilize data and analytics to make data-driven decisions and improve ROI.
  8. Manage the company's online presence, including website content and social media channels.
  9. Develop and manage digital marketing budgets and report on ROI to stakeholders.
  10. Stay informed on industry regulations and ensure compliance in all digital marketing efforts.
  11. Identify and implement opportunities for growth and expansion in the digital space.
  12. Train and educate team members on digital marketing tools and techniques.
  13. Collaborate with external agencies and vendors to support digital marketing efforts.
  14. Build and maintain relationships with influencers and other industry professionals.
  15. Represent the company at industry events and conferences related to digital marketing.
Where is this job?
This job is located at Plano, TX, USA
Job Qualifications
  • Bachelor's Degree In Marketing, Communications, Or A Related Field.

  • Minimum Of 3 Years Of Experience In Digital Marketing, Preferably In The Automotive Industry.

  • Proficiency In Google Analytics, Seo, Sem, And Social Media Advertising.

  • Strong Understanding Of Automotive Trends And Consumer Behavior.

  • Excellent Communication And Analytical Skills, With The Ability To Interpret Data And Make Strategic Recommendations.

Required Skills
  • Google Analytics

  • Data Analysis

  • Market Research

  • Lead Generation

  • Campaign Management

  • Content Creation

  • Branding

  • Social media management

  • Email Marketing

  • PPC Advertising

  • SEO Optimization

  • Customer

Soft Skills
  • Communication

  • Conflict Resolution

  • Emotional Intelligence

  • Leadership

  • Time management

  • creativity

  • Attention to detail

  • Teamwork

  • Adaptability

  • Problem-Solving

Compensation

According to JobzMall, the average salary range for a Digital Marketing Specialist in Plano, TX, USA is $47,000-$72,000 per year. However, this range can vary depending on factors such as the specific industry, company size, and level of experience of the individual. Some companies may offer higher salaries for more experienced or specialized digital marketing specialists. Additionally, location can also impact salary, with larger cities generally offering higher salaries.

Additional Information
Toyota is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedJune 17th, 2024
Apply BeforeMay 22nd, 2025
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About Toyota

Toyota Industries Corp. engages in the manufacture and sale of automobiles and industrial machines. It operates through the following segments: Automobile, Material Handling Equipment, Logistics, and Textile Machinery.

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