Sr. Director, Consumer Insights and Experience Strategy

Welcome to Tinder, where we strive to connect people and create meaningful relationships. As the Sr. Director of Consumer Insights and Experience Strategy, you will play a crucial role in shaping our brand and product strategy through deep understanding of our users. We are looking for a dynamic and experienced leader who is passionate about consumer behavior and has a keen eye for identifying emerging trends. If you have a strong track record of driving business growth through consumer insights and experience strategy, we want to hear from you. Join us and be part of an innovative and fast-paced team, dedicated to revolutionizing the way people connect.

1. Develop and implement consumer insights and experience strategy to drive business growth and enhance user experience on the Tinder platform.
2. Conduct thorough research and analysis on user behavior, preferences and trends to inform product and brand strategy.
3. Collaborate with cross-functional teams to identify and prioritize key areas for improvement based on consumer insights.
4. Lead the development of user personas and journey maps to inform product development and marketing strategies.
5. Utilize data and analytics tools to track and measure the success of initiatives and make data-driven recommendations for future strategies.
6. Stay up-to-date with industry trends and consumer behavior to identify opportunities for growth and improvement.
7. Oversee consumer research initiatives such as surveys, focus groups and usability studies to gather valuable insights.
8. Develop and maintain relationships with external partners and vendors to enhance research capabilities.
9. Present insights and recommendations to senior leadership and other stakeholders to inform decision-making.
10. Mentor and manage a team of consumer insights professionals to ensure high-quality work and continued professional development.
11. Collaborate with the marketing and product teams to ensure a consistent and cohesive brand and user experience across all touchpoints.
12. Develop and implement strategies to engage and retain users, based on deep understanding of their needs and behaviors.
13. Continuously monitor and evaluate user satisfaction and engagement metrics to identify areas for improvement and drive growth.
14. Serve as a thought leader within the company, regularly sharing insights and recommendations on consumer behavior and industry trends.
15. Represent the company at industry events and conferences, building relationships and staying informed on the latest insights and trends.

According to JobzMall, the average salary range for a Sr. Director, Consumer Insights and Experience Strategy in San Francisco, CA, USA is $182,000 - $250,000 per year. However, this can vary depending on factors such as the size and industry of the company, the individual's experience and qualifications, and the specific responsibilities of the role.

Tinder, founded in 2012, has become one of the fastest growing social startups and mobile apps of all time. Tinder was launched to address the social and physical barriers of forming new friendships and relationships. Using social data, Tinder anonymously finds people nearby that like each other and connects them if they are both interested.