
Paid Media Associate
Assist with campaign design and fully own set-up, execution, and optimization of paid social campaigns. Assist in co-planning and being an excellent partner with internal and external agency partners to ensure alignment and goal attainment Work with key vendors (Facebook, Google, Snapchat) on beta opportunities, test design, and opportunistic partnerships. Work with the design team to develop creative content and testing structure to increase findings and drive performance. Set measurement plans for each campaign objective by the market in collaboration with our data and analytics team. Analyze trends, app installs, and in-app engagement to drive qualified users and drive revenue growth. Work with the data and analytics team to compile internal reporting on a weekly and quarterly basis for all paid media initiatives. Communicate results both verbally and visually to management. An innovative mentality that is passionate about results. Ability to think creatively and analytically. Ensure all campaigns are set up accurately, handling all tracking links, and QA ad placement.
3+ years of media buying and execution within an agency or progressive brand with a focus on performance marketing.
Hands-on experience with handling AdWords, Facebook Ads Manager, Snapchat
Programming skills: HTML, Basic CSS & Javascript, SQL
Conversant with email marketing tools Pardot and Marketo
Google Analytics
Time Management
MS Excel
Tableau
Pivot tables
Forecasting
Looker
DoubleClick
cookies/session
UTM parameters
Tracking tools/techniques
Chart Building
Process Improvement
Detail Oriented
Self directed
Communication Skills
Results-Driven
According to JobzMall, the average salary range for a Paid Media Associate in 8833 Sunset Blvd, West Hollywood, CA 90069, USA is between $45,000 and $65,000. This range is dependent on the individual's education level, experience, and the company they are working for.
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