Brand Strategy Insights Manager

Hello there! Are you a creative and analytical thinker with a passion for understanding consumer behavior and driving brand strategy? Then we have the perfect opportunity for you. As the Brand Strategy Insights Manager at Tinder, you will play a crucial role in shaping the future of our brand through your insights and recommendations. We are looking for someone who is data-driven, innovative, and has a strong understanding of the digital landscape. If you have a knack for identifying trends and translating them into actionable strategies, then we want to hear from you. Keep reading to learn more about the qualifications and responsibilities for this exciting role.

1. Develop and implement brand strategy based on insights and market trends to ensure the success of the Tinder brand.
2. Conduct thorough research and analysis to understand consumer behavior and preferences, and use this information to inform brand strategy.
3. Monitor and analyze market trends, competitive landscape, and consumer insights to identify opportunities for brand growth.
4. Collaborate with cross-functional teams to gather insights and inform decision-making across various departments, such as marketing, product development, and customer experience.
5. Develop and maintain relationships with external partners and research agencies to conduct market research and gather insights.
6. Use data and analytics tools to track and measure the impact of brand strategy initiatives.
7. Provide regular reports and presentations to senior management on market trends, consumer insights, and the effectiveness of brand strategy.
8. Stay up-to-date on industry trends and innovations, and make recommendations for how Tinder can leverage these to enhance brand strategy.
9. Work closely with the marketing team to develop creative campaigns and messaging that align with brand strategy and resonate with target audiences.
10. Continuously evaluate and adjust brand strategy based on market changes and consumer insights to ensure the success and growth of the Tinder brand.

According to JobzMall, the average salary range for a Brand Strategy Insights Manager in West Hollywood, CA, USA is $80,000-$110,000 per year. However, this can vary depending on factors such as the specific company, experience level, and additional skills or qualifications.

Tinder, founded in 2012, has become one of the fastest growing social startups and mobile apps of all time. Tinder was launched to address the social and physical barriers of forming new friendships and relationships. Using social data, Tinder anonymously finds people nearby that like each other and connects them if they are both interested.